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| New look for famous Scotch dram | |
| (about 8 hours later) | |
| One of Scotland's best-known malt whiskies has been given a makeover to try to increase worldwide sales. | |
| Glenmorangie, which has been distilled in Tain since 1843, said the new branding was an attempt to capture a larger portion of the global market. | |
| A new bottling plant has been built in Broxburn, West Lothian, to handle the change to a cognac-style bottle shape. | |
| The new range will be on sale from September. Chief executive Paul Neep described the brand as "stylish". | |
| "This is a great time for us to be investing in Glenmorangie, an iconic Scottish brand," he said. | |
| French connection | |
| A new emblem called the "Signet" will feature on all bottles and packaging, inspired by an ancient Pictish standing stone originally located on the estate of Glenmorangie House. | |
| The image is being introduced by French owners LVMH - associated with Dom Perignon and Louis Vuitton - which wants to market Glenmorangie as a luxury brand. | |
| LVMH is trying to capitalise on lucrative foreign markets such as China and India - demand from which has sparked a new round of investment in the whisky industry. | |
| Earlier this year, Diageo, which makes Johnny Walker, built a new £100m distillery and Barcardi is planning to spend £120m on its Dewars brand. |