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Kids app 'translates' grown-up paper into child-friendly articles | Kids app 'translates' grown-up paper into child-friendly articles |
(about 4 hours later) | |
An augmented-reality app that "translates" grown-up newspapers for children has been developed in Japan. | An augmented-reality app that "translates" grown-up newspapers for children has been developed in Japan. |
The Tokyo Shimbun, one of the country's biggest daily titles, has worked with advertising firm Dentsu to create the AR News software. | The Tokyo Shimbun, one of the country's biggest daily titles, has worked with advertising firm Dentsu to create the AR News software. |
It allows children to hold a smartphone over the newspaper to see a child-friendly version of the text. | It allows children to hold a smartphone over the newspaper to see a child-friendly version of the text. |
In a promotional video, Dentsu said the app could "create a future for the old media newspaper". | In a promotional video, Dentsu said the app could "create a future for the old media newspaper". |
"Newspapers were not made for children," the clip said. | "Newspapers were not made for children," the clip said. |
"If newspapers became readable to children, they will contribute to family communication and child's education." | "If newspapers became readable to children, they will contribute to family communication and child's education." |
'Educational tool' | 'Educational tool' |
The demo video shows a father laying a newspaper out on a table as the child holds his smartphone over the page. Cartoon characters appear on the screen, explaining stories and drawing attention to important words. | The demo video shows a father laying a newspaper out on a table as the child holds his smartphone over the page. Cartoon characters appear on the screen, explaining stories and drawing attention to important words. |
"Difficult articles and social problems, economy and politics became interesting subjects for children," Dentsu said. | "Difficult articles and social problems, economy and politics became interesting subjects for children," Dentsu said. |
"The newspapers became a media read by both parent and child. And also an educational tool for children." | "The newspapers became a media read by both parent and child. And also an educational tool for children." |
Paul Bradshaw, university lecturer and blogger on new technology in journalism, told the BBC he was impressed with the idea. | Paul Bradshaw, university lecturer and blogger on new technology in journalism, told the BBC he was impressed with the idea. |
"What it's really about is something that's been talked about for a long time, about content being presented in different ways depending on who the user is," he said. | |
"It means two versions of the content - a grown-up one and the kids one. That has enormous potential. It also tackles a big gap in young readership. | "It means two versions of the content - a grown-up one and the kids one. That has enormous potential. It also tackles a big gap in young readership. |
"Are kids going to be interested in the same subjects as adults, even when treated differently? That's a nut to crack." | "Are kids going to be interested in the same subjects as adults, even when treated differently? That's a nut to crack." |
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