This article is from the source 'bbc' and was first published or seen on . It will not be checked again for changes.
You can find the current article at its original source at http://news.bbc.co.uk/go/rss/-/1/hi/england/merseyside/6944672.stm
The article has changed 2 times. There is an RSS feed of changes available.
Previous version
1
Next version
| Version 0 | Version 1 |
|---|---|
| Doctor criticises boob job prize | Doctor criticises boob job prize |
| (about 16 hours later) | |
| Surgeons have hit out at a Merseyside radio station for offering breast augmentation as a competition prize. | Surgeons have hit out at a Merseyside radio station for offering breast augmentation as a competition prize. |
| A total of 40 women entered Juice FM's phone-in contest to win the enhancement operation valued at about £4,000. | A total of 40 women entered Juice FM's phone-in contest to win the enhancement operation valued at about £4,000. |
| However, the British Association of Aesthetic Plastic Surgeons has condemned the competition saying it was "dangerous and highly unethical". | However, the British Association of Aesthetic Plastic Surgeons has condemned the competition saying it was "dangerous and highly unethical". |
| A station spokeswoman said finalists had been psychologically tested to ensure suitability for surgery. | A station spokeswoman said finalists had been psychologically tested to ensure suitability for surgery. |
| 'Always unhappy' | 'Always unhappy' |
| Entrants had to send a photo of themselves into the station with an explanation of why they wanted the operation and listeners then voted on who should get the surgery. | Entrants had to send a photo of themselves into the station with an explanation of why they wanted the operation and listeners then voted on who should get the surgery. |
| Winner, 27-year-old Nadine Pude from Rockferry, Wirral, is planning to get her bust boosted from an A-cup to a double D at the end of this month. | Winner, 27-year-old Nadine Pude from Rockferry, Wirral, is planning to get her bust boosted from an A-cup to a double D at the end of this month. |
| She defended the competition saying: "I've always been unhappy with what nature gave me and I never thought I would be able pay for a boob job. | She defended the competition saying: "I've always been unhappy with what nature gave me and I never thought I would be able pay for a boob job. |
| "I'm happy with my height, my waist, and my weight. But I always thought I was lacking a 'bit up top'. | "I'm happy with my height, my waist, and my weight. But I always thought I was lacking a 'bit up top'. |
| "My fiancé, Paul, was brilliant. He always said that if it made me happy, I should get a good job and save for a boob job." | "My fiancé, Paul, was brilliant. He always said that if it made me happy, I should get a good job and save for a boob job." |
| However, Adam Searle, former president of the the British Association of Aesthetic Plastic Surgeons, said: "The giving of a surgical procedure as a prize is an unbelievable, dangerous and highly unethical practice. | However, Adam Searle, former president of the the British Association of Aesthetic Plastic Surgeons, said: "The giving of a surgical procedure as a prize is an unbelievable, dangerous and highly unethical practice. |
| The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular Adam Searle, plastic surgeon | The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular Adam Searle, plastic surgeon |
| "The decision to perform any surgical procedure must be based on common sense, case selection, good surgical decision making and patient safety. | "The decision to perform any surgical procedure must be based on common sense, case selection, good surgical decision making and patient safety. |
| "The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular. | "The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular. |
| "Any patients making irreversible decisions in circumstances of hype, excitement and emotion are putting themselves at very great risk. | |
| "Any normal patient-doctor relationship is completely abandoned in any such framework of medical care. This is a practice I unreservedly and utterly condemn." | "Any normal patient-doctor relationship is completely abandoned in any such framework of medical care. This is a practice I unreservedly and utterly condemn." |
| This is not the first time the station has offered surgical procedures as prizes - a few years ago they ran a competition where a woman won a nose job. | This is not the first time the station has offered surgical procedures as prizes - a few years ago they ran a competition where a woman won a nose job. |
| 'Psychological evaluation' | 'Psychological evaluation' |
| Jo Heuston, who is sponsorship and promotions manager of Juice FM, said: "We take very seriously the interests of our listeners and would never seek to act irresponsibly towards them. | Jo Heuston, who is sponsorship and promotions manager of Juice FM, said: "We take very seriously the interests of our listeners and would never seek to act irresponsibly towards them. |
| "A lot of women seeking surgical enhancement procedures have low self esteem and are desperate to have their perceived problems rectified. | "A lot of women seeking surgical enhancement procedures have low self esteem and are desperate to have their perceived problems rectified. |
| "As a result they either have to save up for years or go into debt to enable themselves to get it carried out. | "As a result they either have to save up for years or go into debt to enable themselves to get it carried out. |
| "All we were doing was offering the chance of the procedure without having to pay for it and as a precaution we sent the five finalists to the clinic for a psychological evaluation to make sure they were all suitable. | "All we were doing was offering the chance of the procedure without having to pay for it and as a precaution we sent the five finalists to the clinic for a psychological evaluation to make sure they were all suitable. |
| "If they hadn't, they would have been withdrawn from the competition." | "If they hadn't, they would have been withdrawn from the competition." |
Previous version
1
Next version