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Health campaign highlights sugar and fat in food Change4Life advertising campaign highlights sugar and fat in food
(about 11 hours later)
A graphic government television campaign highlighting the levels of sugar, fat and salt in everyday foods, including a cola bottle holding 17 cubes of sugar, and a wine glass full of fat from a large pizza, will be launched on Monday during an episode of Coronation Street.A graphic government television campaign highlighting the levels of sugar, fat and salt in everyday foods, including a cola bottle holding 17 cubes of sugar, and a wine glass full of fat from a large pizza, will be launched on Monday during an episode of Coronation Street.
The adverts will bookend commercial food adverts, including from Asda, the Co-Op and Quorn, featuring their healthier ranges.The adverts will bookend commercial food adverts, including from Asda, the Co-Op and Quorn, featuring their healthier ranges.
The campaign is part of the Change4Life scheme. The public health minister, Anna Soubry, said: "We want to make it easy for everyone to keep track of what they eat and make healthier choices. That is why we are also developing a simple and clear system for front of pack labelling that everyone can use."The campaign is part of the Change4Life scheme. The public health minister, Anna Soubry, said: "We want to make it easy for everyone to keep track of what they eat and make healthier choices. That is why we are also developing a simple and clear system for front of pack labelling that everyone can use."
The government has been criticised in the past by many in the health sector for not introducing a mandatory simple uniform labelling system, but has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year.The government has been criticised in the past by many in the health sector for not introducing a mandatory simple uniform labelling system, but has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year.
Soubry said with England having one of the highest rates of obesity in Europe, there was more to do. "Making healthier, balanced meals on a budget can be a challenge for families. This new Change4Life campaign offers families free healthy recipes and money off those much needed cupboard essentials to encourage everyone to try healthy alternatives."Soubry said with England having one of the highest rates of obesity in Europe, there was more to do. "Making healthier, balanced meals on a budget can be a challenge for families. This new Change4Life campaign offers families free healthy recipes and money off those much needed cupboard essentials to encourage everyone to try healthy alternatives."
Victoria Taylor, a dietician at the British Heart Foundation, welcomed the campaign, but said it was essential it wasn't just a flash in the pan. "If we're to lessen the heavy burden of obesity, this campaign must provide the spark for a continued, joined-up approach to the promotion of healthy eating and physical activity across the UK."Victoria Taylor, a dietician at the British Heart Foundation, welcomed the campaign, but said it was essential it wasn't just a flash in the pan. "If we're to lessen the heavy burden of obesity, this campaign must provide the spark for a continued, joined-up approach to the promotion of healthy eating and physical activity across the UK."