The Measure: what's hot and what's not

http://www.guardian.co.uk/fashion/2013/jan/04/measure-alexander-mcqueen-prince-william

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Going up

<strong>Crumpet label snobbery</strong> The fashion pack's new fave breakfast, but we don't do own-brand. The Savoy uses Kingsmill, fyi.

<strong>Velvet trousers </strong>Weirdly good January wardrobe option. Warm, regal and ideal with a plain jumper.

<strong>Star Trek Into Darkness</strong><strong> </strong>The most immense trailer since Prometheus.

<strong>Modern Peruvian</strong> Ferran Adria has hailed the "gastronimical revolution" in Lima, and now it's here, too. See Coya's yellowfin tuna ceviche.<strong> </strong>

<strong>Adidas/Opening ceremony</strong> The Crazy 8 tennis shoes are particularly brilliant in a sort of Balenciaga Lego shoe kinda way.

Going down

<strong>Wildcat prints </strong>Hello! It's all about insects this season. See bees at McQueen for starters.

<strong>Glamour grunge</strong> The kind of trend that leaves you with no idea whether you're coming or going.

<strong>Desk meetings </strong>Pressure to style your desk cancels out the time saved by someone coming to you.

<strong>Prince William's wardrobe </strong>Bad v-necks, awful trainers, weird trouser-jeans, sticky-out shirt collars – Kate, love, have a word.