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You can find the current article at its original source at http://www.guardian.co.uk/media/mediamonkeyblog/2012/nov/09/john-lewis-christmas-advert

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John Lewis ad? It must be Christmas John Lewis ad? It must be Christmas
(about 3 hours later)
Like advent calenders, stockings hanging at the end of the bed, and making a drunken fool of yourself at the office party, the John Lewis Christmas TV ad is now apparently a firm fixture of the festive season – and its launch has become something of a media event in itself. The retailer has followed up last year's The Long Wait with The Journey, launched on Friday, featuring a snowman that, er ... goes to a certain department store to get his snowlady a pressie. Created by ad agency Adam&EveDDB, the ad features Gabrielle Aplin's cover of Frankie Goes to Hollywood's The Power of Love. What are the odds that Aplin will take the song to number one again, 28 years after the original? Like advent calenders, stockings hanging at the end of the bed, and making a drunken fool of yourself at the office party, the John Lewis Christmas TV ad is now apparently a firm fixture of the festive season – and its launch has become something of a media event in itself. The retailer has followed up last year's The Long Wait with The Journey, launched on Friday, featuring a snowman that, er ... goes to a certain department store to get his snowlady a pressie. Created by ad agency Adam@EveDDB, the ad features Gabrielle Aplin's cover of Frankie Goes to Hollywood's The Power of Love. What are the odds that Aplin will take the song to number one again, 28 years after the original?