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| Version 3 | Version 4 |
|---|---|
| Attack on 'PR-obsessed' Cameron | Attack on 'PR-obsessed' Cameron |
| (10 minutes later) | |
| An activist who was part of David Cameron's 2005 leadership campaign has become the latest to criticise the Conservative party leader. | An activist who was part of David Cameron's 2005 leadership campaign has become the latest to criticise the Conservative party leader. |
| Speaking to the BBC, Ali Miraj said Mr Cameron used "gimmickry" and was "obsessed with PR". | Speaking to the BBC, Ali Miraj said Mr Cameron used "gimmickry" and was "obsessed with PR". |
| He questioned Mr Cameron's selection of Tony Lit as Tory candidate in the recent Ealing Southall by-election. | He questioned Mr Cameron's selection of Tony Lit as Tory candidate in the recent Ealing Southall by-election. |
| Meanwhile, former party chairman Lord Saatchi warned "nicey-nicey" politics would not win the next election. | |
| Substance | Substance |
| Mr Miraj, who was among David Cameron's strongest supporters and is on the board of two of the party's policy review groups, said: "I'm disillusioned because I think substance has been replaced by PR. | Mr Miraj, who was among David Cameron's strongest supporters and is on the board of two of the party's policy review groups, said: "I'm disillusioned because I think substance has been replaced by PR. |
| "What I'm asking for is some substance and some credibility and not box-ticking and gimmickry. | "What I'm asking for is some substance and some credibility and not box-ticking and gimmickry. |
| "People have had enough of Tony Blair for 10 years. They don't want another Tony Blair. | "People have had enough of Tony Blair for 10 years. They don't want another Tony Blair. |
| "The contrast is with Gordon Brown. David Cameron in my view has got substance, somewhere in there, but I'm afraid that in recent weeks, that has been taken over by PR. | "The contrast is with Gordon Brown. David Cameron in my view has got substance, somewhere in there, but I'm afraid that in recent weeks, that has been taken over by PR. |
| "What I want to see is that balance redressed so that we can have a decent chance of winning the next election and if present form continues, we certainly won't." | "What I want to see is that balance redressed so that we can have a decent chance of winning the next election and if present form continues, we certainly won't." |
| When the Conservative Party moves along the dimension from nasty to nice, nothing happens Lord Saatchi | |
| Mr Miraj questioned the decision to pick Mr Lit as a Tory candidate when the businessman had only joined the party days earlier. | Mr Miraj questioned the decision to pick Mr Lit as a Tory candidate when the businessman had only joined the party days earlier. |
| In the by-election in Ealing Southall, Mr Lit ended in third place. | In the by-election in Ealing Southall, Mr Lit ended in third place. |
| Mr Miraj also questioned Mr Cameron's judgement over his decision to visit Rwanda to learn about development issues while parts of his Oxfordshire constituency suffered flooding. | Mr Miraj also questioned Mr Cameron's judgement over his decision to visit Rwanda to learn about development issues while parts of his Oxfordshire constituency suffered flooding. |
| Mr Miraj is hoping to be selected as a parliamentary candidate himself. | Mr Miraj is hoping to be selected as a parliamentary candidate himself. |
| Also on Monday Lord Saatchi criticised David Cameron's focus on branding and urged him to appeal to voters on the economy. | |
| 'Limited appeal' | 'Limited appeal' |
| Writing in London's Evening Standard newspaper Lord Saatchi said the Tories needed to find "an expression of true Conservative ideology". | Writing in London's Evening Standard newspaper Lord Saatchi said the Tories needed to find "an expression of true Conservative ideology". |
| He pointed to Tony Blair's reforms of Labour in the 1990s which led to the party developing a reputation for economic competence. | He pointed to Tony Blair's reforms of Labour in the 1990s which led to the party developing a reputation for economic competence. |
| "The earth shook," he said. "When the Conservative Party moves along the dimension from nasty to nice, nothing happens. | "The earth shook," he said. "When the Conservative Party moves along the dimension from nasty to nice, nothing happens. |
| "It follows that nothing will happen until the Conservative Party has something compelling to say about the subject that matters - economics." | "It follows that nothing will happen until the Conservative Party has something compelling to say about the subject that matters - economics." |
| Mr Cameron had also been criticised earlier by ex-Tory frontbencher Graham Brady for failing to reach out to voters in the north and Midlands. | Mr Cameron had also been criticised earlier by ex-Tory frontbencher Graham Brady for failing to reach out to voters in the north and Midlands. |
| Mr Brady said the Conservative leader was not making sufficient headway in the key battlegrounds which will decide the next general election. | Mr Brady said the Conservative leader was not making sufficient headway in the key battlegrounds which will decide the next general election. |
| Mr Brady, who quit as shadow Europe minister over the grammar schools row, said Mr Cameron's appeal was limited to urban liberal circles around London. | Mr Brady, who quit as shadow Europe minister over the grammar schools row, said Mr Cameron's appeal was limited to urban liberal circles around London. |
| Conservative Central Office declined to comment. | Conservative Central Office declined to comment. |