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| Google's market share 'dips below 90%' in UK | Google's market share 'dips below 90%' in UK |
| (about 7 hours later) | |
| Search giant Google has dropped to its lowest percentage of the UK market share in five years, Experian Hitwise, a firm that monitors web traffic, says. | Search giant Google has dropped to its lowest percentage of the UK market share in five years, Experian Hitwise, a firm that monitors web traffic, says. |
| October figures released by the company suggest 89.33% of all web searches in the UK were made using Google. | October figures released by the company suggest 89.33% of all web searches in the UK were made using Google. |
| Its main rival, Microsoft's Bing, now has 5% of the market share, with Yahoo in third place. | |
| Microsoft's recently launched Windows 8 operating system has Bing installed by default instead of Google. | Microsoft's recently launched Windows 8 operating system has Bing installed by default instead of Google. |
| Analyst Luca Paderni, from Forrester Research, said: "In the UK, Bing has been using very aggressive tactics of promotion for last few months, in preparation for the Christmas season. | Analyst Luca Paderni, from Forrester Research, said: "In the UK, Bing has been using very aggressive tactics of promotion for last few months, in preparation for the Christmas season. |
| "But Google is still dominant, and we would need to see a trend over more months to call it a consistent decline." | "But Google is still dominant, and we would need to see a trend over more months to call it a consistent decline." |
| Although Google is the leading search engine in many places around the world, alternative search engines have managed to get ahead of it in their home markets. | Although Google is the leading search engine in many places around the world, alternative search engines have managed to get ahead of it in their home markets. |
| In China, Baidu is number one, and in Russia, the leader is Yandex, with Google in second place. | In China, Baidu is number one, and in Russia, the leader is Yandex, with Google in second place. |
| In Europe, Google's competitors would need to concentrate on services other than general purpose search to improve their chances of rivalling the search giant, said Mr Paderni. | In Europe, Google's competitors would need to concentrate on services other than general purpose search to improve their chances of rivalling the search giant, said Mr Paderni. |
| Search habits | Search habits |
| "There's increasingly more space for search services specialising in specific industries or topics," he said. | "There's increasingly more space for search services specialising in specific industries or topics," he said. |
| Hitwise told BBC News it had used data from various internet service providers in the UK to track the search habits of eight million people. | Hitwise told BBC News it had used data from various internet service providers in the UK to track the search habits of eight million people. |
| The firm's digital insight manager said web users were "demanding more of the engines they interact with everyday". | The firm's digital insight manager said web users were "demanding more of the engines they interact with everyday". |
| "The search engines that remain reliable, relevant and useful will be the ones that profit in the future." | "The search engines that remain reliable, relevant and useful will be the ones that profit in the future." |