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| Golden postboxes to keep their sheen to honour British athletes | Golden postboxes to keep their sheen to honour British athletes |
| (about 4 hours later) | |
| The 110 postboxes repainted to celebrate Britain's Olympic and Paralympic champions are to remain gold on a permanent basis. | The 110 postboxes repainted to celebrate Britain's Olympic and Paralympic champions are to remain gold on a permanent basis. |
| Royal Mail has announced that each box is to have a plaque fitted, naming the athlete in whose honour it was painted. | Royal Mail has announced that each box is to have a plaque fitted, naming the athlete in whose honour it was painted. |
| It is the first time in the company's history that the traditional red box colour has been changed permanently to mark a historic achievement. | |
| Royal Mail said the boxes had become "cherished local landmarks". | Royal Mail said the boxes had become "cherished local landmarks". |
| The first plaque has been attached to the golden postbox in Stratford, east London, home to the London 2012 Olympic Park. | The first plaque has been attached to the golden postbox in Stratford, east London, home to the London 2012 Olympic Park. |
| It was unveiled by the MP for West Ham, Lyn Brown, on Thursday. | It was unveiled by the MP for West Ham, Lyn Brown, on Thursday. |
| Postboxes have been repainted gold in the UK in the hometowns of every gold medal-winning Team GB Olympic and Paralympic athlete. | Postboxes have been repainted gold in the UK in the hometowns of every gold medal-winning Team GB Olympic and Paralympic athlete. |
| Royal Mail said the golden boxes had attracted thousands of visitors, and pictures of the boxes have been posted to social media websites. | Royal Mail said the golden boxes had attracted thousands of visitors, and pictures of the boxes have been posted to social media websites. |
| The most northerly golden postbox can be found in Lossiemouth, Moray, in honour of rower Heather Stanning. | The most northerly golden postbox can be found in Lossiemouth, Moray, in honour of rower Heather Stanning. |
| Meanwhile, a golden postbox in honour of her rowing partner, Helen Glover, is the most southerly on the British mainland and can be found in Penzance, Cornwall. | Meanwhile, a golden postbox in honour of her rowing partner, Helen Glover, is the most southerly on the British mainland and can be found in Penzance, Cornwall. |
| Moya Greene, chief executive of Royal Mail Group, said she was "delighted" at the success of "this simple idea". | Moya Greene, chief executive of Royal Mail Group, said she was "delighted" at the success of "this simple idea". |
| She added: "The gold postboxes gave communities even more opportunity to mark the successes of Team GB and Paralympics GB - and became a part of local celebrations of London 2012 across the UK. | She added: "The gold postboxes gave communities even more opportunity to mark the successes of Team GB and Paralympics GB - and became a part of local celebrations of London 2012 across the UK. |
| "I am pleased to confirm that these postboxes will be kept gold permanently." | "I am pleased to confirm that these postboxes will be kept gold permanently." |
| Royal Mail also produced stamps to celebrate each gold medal, which are available to purchase until the end of the year. | Royal Mail also produced stamps to celebrate each gold medal, which are available to purchase until the end of the year. |