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Golden post boxes to keep their sheen to honour British athletes Golden postboxes to keep their sheen to honour British athletes
(35 minutes later)
More than 100 post boxes, painted gold to celebrate the success of Britain's Olympic and Paralympic athletes, are to remain gold on a permanent basis. The 110 postboxes repainted to celebrate Britain's Olympic and Paralympic champions are to remain gold on a permanent basis.
Royal Mail has announced that each box is to have a plaque fitted, naming the athlete in whose honour it was painted.Royal Mail has announced that each box is to have a plaque fitted, naming the athlete in whose honour it was painted.
It is the first time in the company's history that the traditional red box colour has been changed permanently to mark an historic achievement.It is the first time in the company's history that the traditional red box colour has been changed permanently to mark an historic achievement.
Royal Mail said the boxes had become "cherished local landmarks".Royal Mail said the boxes had become "cherished local landmarks".
The first plaque was attached to the golden post box in Stratford, east London, home to the London 2012 Olympic Park. The first plaque has been attached to the golden postbox in Stratford, east London, home to the London 2012 Olympic Park.
It was unveiled by the MP for West Ham, Lyn Brown, on Thursday.It was unveiled by the MP for West Ham, Lyn Brown, on Thursday.
Some 110 post boxes have been >re-painted gold in the UK in the home towns of every gold-medalling winning Olympic and Paralympic athlete. Postboxes have been >repainted gold in the UK in the hometowns of every gold medal-winning Olympic and Paralympic athlete.
Royal Mail said the golden boxes had attracted thousands of visitors, and pictures of the boxes have been posted to social media websites.Royal Mail said the golden boxes had attracted thousands of visitors, and pictures of the boxes have been posted to social media websites.
The most northerly golden post box can be found in Lossiemouth, Scotland in honour of rower Heather Stanning. The most northerly golden postbox can be found in Lossiemouth, Moray, in honour of rower Heather Stanning.
By contrast, a golden post box in honour of her rowing partner, Helen Glover, is the most southerly on the British mainland and can be found in Penzance, Cornwall. Meanwhile, a golden postbox in honour of her rowing partner, Helen Glover, is the most southerly on the British mainland and can be found in Penzance, Cornwall.
Moya Greene, chief executive of Royal Mail Group, said she was "delighted" at the success of "this simple idea".Moya Greene, chief executive of Royal Mail Group, said she was "delighted" at the success of "this simple idea".
She added: "The gold post boxes gave communities even more opportunity to mark the successes of Team GB and Paralympics GB - and became a part of local celebrations of London 2012 across the UK. She added: "The gold postboxes gave communities even more opportunity to mark the successes of Team GB and Paralympics GB - and became a part of local celebrations of London 2012 across the UK.
"I am pleased to confirm that these post boxes will be kept gold permanently." "I am pleased to confirm that these postboxes will be kept gold permanently."
Royal Mail also produced stamps to celebrate each gold medal, which are available to purchase until the end of the year.Royal Mail also produced stamps to celebrate each gold medal, which are available to purchase until the end of the year.