Global Radio launches Capital and Heart music TV channels

http://www.guardian.co.uk/media/2012/oct/12/global-radio-tv-music-channels

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Global Radio, the UK's largest commercial radio operator, has launched two music channels under the Capital and Heart brands.

The company, which also owns Classic FM and the talk station LBC, launched the two channels on satellite TV, the internet and smartphones on Friday.

They are available on Sky and Freesat, the satellite TV service jointly owned by the BBC and ITV, and on the Heart and Capital iPhone and iPad apps.

The channels will also be accessible on the internet at heart.co.uk and capitalfm.com.

"The launch of these new TV channels are a natural evolution for the Capital and Heart brands and will allow us to provide increased commercial opportunities for our radio partners," said Stephen Miron, chief executive of Global Radio.

Global has said the channels will play "non-stop" music videos and will "deepen and enhance the clear brand identities of the Heart and Capital brands targeting audiences in the same demographics as the radio stations".

Earlier this year rival Bauer Media launched Heat TV. Bauer Media, home to the Magic and Kiss radio networks, has seven TV channels as part of its Box TV joint venture with Channel 4.

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