This article is from the source 'bbc' and was first published or seen on . It will not be checked again for changes.
You can find the current article at its original source at http://news.bbc.co.uk/go/rss/-/1/hi/business/6283170.stm
The article has changed 2 times. There is an RSS feed of changes available.
Previous version
1
Next version
Version 0 | Version 1 |
---|---|
Sony cuts Playstation price in US | Sony cuts Playstation price in US |
(about 5 hours later) | |
Sony is slashing the price of its PlayStation 3 games console by 17% or $100 in the US to boost sales. | |
As a result the PS3 will now cost $500 (£249), between $100 and $200 more than versions of the Microsoft Xbox 360 and twice as much as the Nintendo Wii. | |
The Xbox 360 and Wii have been significantly outselling the Japanese firm's PS3 in the US market. | |
The news came as Microsoft said it would not be cutting the Japanese price of its Xbox to lift lacklustre sales. | The news came as Microsoft said it would not be cutting the Japanese price of its Xbox to lift lacklustre sales. |
Microsoft made the announcement a week after it said it was spending $1bn to repair problems with the Xbox 360. | Microsoft made the announcement a week after it said it was spending $1bn to repair problems with the Xbox 360. |
Japan problems | Japan problems |
The Xbox price tag of about 38,000 yen ($300) is "very competitive" and below that of the console's US price, Microsoft Japan's vice president said. | The Xbox price tag of about 38,000 yen ($300) is "very competitive" and below that of the console's US price, Microsoft Japan's vice president said. |
Xbox sales in Japan have been lagging behind those of rivals - Sony's Playstation 3 and Nintendo's Wii. | Xbox sales in Japan have been lagging behind those of rivals - Sony's Playstation 3 and Nintendo's Wii. |
According to games magazine publisher Enterbrain, Microsoft has sold 122,565 Xbox consoles in Japan during the first six months of the year. | According to games magazine publisher Enterbrain, Microsoft has sold 122,565 Xbox consoles in Japan during the first six months of the year. |
That compares with 1.78 million Nintendo Wii sales and 503,554 Sony PS3 sales. | That compares with 1.78 million Nintendo Wii sales and 503,554 Sony PS3 sales. |
However, it is a different story in the US market with Nintendo and Microsoft outselling their rival several times over | However, it is a different story in the US market with Nintendo and Microsoft outselling their rival several times over |
"Our initial expectation is that sales should double at a minimum," said Sony Entertainment America chief executive Jack Tretton. | "Our initial expectation is that sales should double at a minimum," said Sony Entertainment America chief executive Jack Tretton. |
"We've gotten our production issues behind us on the PlayStation 3, reaching a position to pass on the savings to consumers, and our attitude is the sooner the better." | "We've gotten our production issues behind us on the PlayStation 3, reaching a position to pass on the savings to consumers, and our attitude is the sooner the better." |
The move also comes just ahead of the launch of the latest version of the PS3. | The move also comes just ahead of the launch of the latest version of the PS3. |
The new console will boast an improved 80-gigabyte hard drive and is expected to sell for around $600. | The new console will boast an improved 80-gigabyte hard drive and is expected to sell for around $600. |
Sony Computer Entertainment Europe is expected to make an announcement at the E3 event - one of the biggest conferences in the game industry calendar - about the new console on Thursday. | Sony Computer Entertainment Europe is expected to make an announcement at the E3 event - one of the biggest conferences in the game industry calendar - about the new console on Thursday. |
Previous version
1
Next version