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| Jewel robbery at exclusive store | Jewel robbery at exclusive store |
| (10 minutes later) | |
| Two thieves posing as customers have carried out a multi-million diamond robbery at a leading jewellery store in west London. | Two thieves posing as customers have carried out a multi-million diamond robbery at a leading jewellery store in west London. |
| The thieves entered Graff Diamonds on Sloane Street and threatened the staff with guns. | |
| The pair made off with a "substantial" haul, including some "significant" pieces of jewellery, police said. | The pair made off with a "substantial" haul, including some "significant" pieces of jewellery, police said. |
| Both men wore suits and were described as about 6ft tall and aged between 40 and 55 years - one wore a Panama hat. | Both men wore suits and were described as about 6ft tall and aged between 40 and 55 years - one wore a Panama hat. |
| The company, which is based at Bond Street, has branches in New York, Dubai and Moscow among other cities in the world. | The company, which is based at Bond Street, has branches in New York, Dubai and Moscow among other cities in the world. |
| 'Unique' designs | |
| It specialises in producing polished gems from rough stones and showcases some of "the most fabulous jewels in the world." | It specialises in producing polished gems from rough stones and showcases some of "the most fabulous jewels in the world." |
| The thieves made away with rings, necklaces, pendants and earrings studded with gems, mostly diamonds, in the robbery, which happened at about 1710 BST on Thursday | |
| Detective Sergeant Sarah Staff, of the Flying Squad, said: "Given the nature of the jeweller's targeted by these men, the items taken are significant and unique in design. | |
| "Those caught up in the robbery have been left extremely shaken and we are speaking to them to gain as much information as possible." | |
| Police are currently examining the CCTV footage from the shop and questioning customers and staff who were present at the time. |