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CBS pins ratings hopes on Couric | CBS pins ratings hopes on Couric |
(about 7 hours later) | |
US network CBS is hoping to revive its struggling news ratings with the debut of Evening News presenter Katie Couric. | US network CBS is hoping to revive its struggling news ratings with the debut of Evening News presenter Katie Couric. |
Couric, 49, became the first solo presenter of a major network's evening news on Tuesday. | Couric, 49, became the first solo presenter of a major network's evening news on Tuesday. |
The newsreader, who previously fronted NBC's Today show, was signed by CBS as the long-term replacement for Dan Rather, who retired in 2005. | The newsreader, who previously fronted NBC's Today show, was signed by CBS as the long-term replacement for Dan Rather, who retired in 2005. |
CBS hopes Couric will boost ratings among younger viewers, many of whom get their news from the web and cable TV. | CBS hopes Couric will boost ratings among younger viewers, many of whom get their news from the web and cable TV. |
Couric became one of the figureheads of US news broadcasting during her time with NBC, where she interviewed US presidents Bill Clinton and George Bush. | Couric became one of the figureheads of US news broadcasting during her time with NBC, where she interviewed US presidents Bill Clinton and George Bush. |
But she has drawn criticism for what some see as blurring the line between news and entertainment. | But she has drawn criticism for what some see as blurring the line between news and entertainment. |
The news presenter has featured in films such as Shark Tale and Goldmember, as well as presenting the Tonight Show - a role usually taken by comedian Jay Leno. | The news presenter has featured in films such as Shark Tale and Goldmember, as well as presenting the Tonight Show - a role usually taken by comedian Jay Leno. |
The BBC's Jeremy Cooke, in New York, says Couric's appointment marks the end of a totally male dominated era. | |
Generations of Americans have grown up receiving their news from white middle class men, from Walter Cronkite to Peter Jennings, Tom Brokaw and Dan Rather. | |
Amid falling ratings, CBS has made a multi-million dollar gamble that Katie Couric can reverse the network's fortunes, our correspondent adds. | |
But given the fact that so many Americans now receive their news from alternative sources, it will be an uphill task, even for Katie Couric, |