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Apple iPad 3 expected on 7 March following press event | Apple iPad 3 expected on 7 March following press event |
(about 1 hour later) | |
Apple has announced an event on 7 March at which the company is expected to launch its latest iPad tablet. | Apple has announced an event on 7 March at which the company is expected to launch its latest iPad tablet. |
Invitations sent to journalists read: "We have something you really have to see. And touch." | |
While not officially confirming the product's launch, the message was accompanied by an image showing what looked to be an iPad touchscreen. | While not officially confirming the product's launch, the message was accompanied by an image showing what looked to be an iPad touchscreen. |
The iPad range, which first launched in 2010, has sold over 50 million units worldwide. | The iPad range, which first launched in 2010, has sold over 50 million units worldwide. |
It is not yet known when the new device will be available for sale. | It is not yet known when the new device will be available for sale. |
Last year, sales of the iPad 2 began in the US nine days after the launch announcement - which also took place in March. | Last year, sales of the iPad 2 began in the US nine days after the launch announcement - which also took place in March. |
Apple's first two versions of the iPad transformed the market for tablet computers and made it one of the fastest-growing sectors of the computer industry. | Apple's first two versions of the iPad transformed the market for tablet computers and made it one of the fastest-growing sectors of the computer industry. |
Patent woes | Patent woes |
However, recently Apple's dominant position in the tablet market has been challenged by a string of tablets powered by Google's Android operating system. | However, recently Apple's dominant position in the tablet market has been challenged by a string of tablets powered by Google's Android operating system. |
Later this year, industry experts expect a new category of tablet devices powered by Microsoft's forthcoming Windows 8 operating system. | Later this year, industry experts expect a new category of tablet devices powered by Microsoft's forthcoming Windows 8 operating system. |
Microsoft will announce details for the consumer versions of Windows 8 at an event in Barcelona on Wednesday evening. | Microsoft will announce details for the consumer versions of Windows 8 at an event in Barcelona on Wednesday evening. |
The tablet market - just like the smartphone market - has been subject to intense patent wars chiefly between Apple and its key challenger Samsung. | The tablet market - just like the smartphone market - has been subject to intense patent wars chiefly between Apple and its key challenger Samsung. |
Apple is also embroiled in a dispute over the naming rights for the iPad with Asian electronics firm Proview. | Apple is also embroiled in a dispute over the naming rights for the iPad with Asian electronics firm Proview. |