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Coffee Republic expands into pubs | Coffee Republic expands into pubs |
(about 5 hours later) | |
Coffee Republic and pub operator Greene King have announced plans for a partnership that aims to give pubs a more European cafe atmosphere. | |
Greene King will put Coffee Republic machines in 28 of its London pubs as the company looks to broaden the range of drinks it can offer consumers. | Greene King will put Coffee Republic machines in 28 of its London pubs as the company looks to broaden the range of drinks it can offer consumers. |
The pub industry is undergoing a period of radical change as opening hours are extended and smoking bans are enforced. | The pub industry is undergoing a period of radical change as opening hours are extended and smoking bans are enforced. |
As a result, many pubs are looking to offer more food and softer drinks. | As a result, many pubs are looking to offer more food and softer drinks. |
'Dusty cups' | 'Dusty cups' |
Coffee Republic said that while many pubs have previously offered coffee and tea, they have not always been of the high quality that consumers expect today. | Coffee Republic said that while many pubs have previously offered coffee and tea, they have not always been of the high quality that consumers expect today. |
"People won't accept that dusty old coffee anymore," said Steven Bartlett, a spokesman for Coffee Republic. | "People won't accept that dusty old coffee anymore," said Steven Bartlett, a spokesman for Coffee Republic. |
He added that people were willing to pay £2 for a cup of coffee but only if it was a premium product. | He added that people were willing to pay £2 for a cup of coffee but only if it was a premium product. |
Coffee Republic already has an agreement with retailer WH Smith, where it provides drinks in some of the firm's shops. | Coffee Republic already has an agreement with retailer WH Smith, where it provides drinks in some of the firm's shops. |
Mr Bartlett said the company was looking to increase the number of partnerships it was involved in. | Mr Bartlett said the company was looking to increase the number of partnerships it was involved in. |
Other coffee companies have also examined ways of boosting their range of offerings. | Other coffee companies have also examined ways of boosting their range of offerings. |
US firm Starbucks recently launched a record label that will distribute Sir Paul McCartney's new album. | US firm Starbucks recently launched a record label that will distribute Sir Paul McCartney's new album. |
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