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MGs set to roll out at Longbridge | MGs set to roll out at Longbridge |
(about 1 hour later) | |
MG Rover's Longbridge factory in Birmingham is due to reopen on Tuesday under the Chinese ownership of Nanjing Automobile Corporation. | MG Rover's Longbridge factory in Birmingham is due to reopen on Tuesday under the Chinese ownership of Nanjing Automobile Corporation. |
Three new MG TF sports models are expected to drive off the recommissioned production lines at the opening ceremony. | Three new MG TF sports models are expected to drive off the recommissioned production lines at the opening ceremony. |
The West Midlands plant has been inactive since MG Rover collapsed in 2005 at a cost of about 6,000 jobs. | The West Midlands plant has been inactive since MG Rover collapsed in 2005 at a cost of about 6,000 jobs. |
But some critics have doubts about how viable full-scale production will be. | But some critics have doubts about how viable full-scale production will be. |
Brand shift | Brand shift |
In the last years of MG Rover, the Longbridge factory was the last British-owned mass car producer. | |
It was a major part of the local economy, underpinning some 18,000 jobs in the area and helping support company's such as parts suppliers, and the cafes that fed the local workers. | It was a major part of the local economy, underpinning some 18,000 jobs in the area and helping support company's such as parts suppliers, and the cafes that fed the local workers. |
However, MG Rover ran into trouble as demand for its cars waned and competition from foreign rivals increased. | However, MG Rover ran into trouble as demand for its cars waned and competition from foreign rivals increased. |
Nanjing is planning to set up a dealer network for the new MG | Nanjing is planning to set up a dealer network for the new MG |
Nanjing Automobile bought MG Rover in 2005, and said it planned to produce the cars in China to meet rising demand as the country's economy expanded. | Nanjing Automobile bought MG Rover in 2005, and said it planned to produce the cars in China to meet rising demand as the country's economy expanded. |
Much of the machinery in Longbridge was shipped off in 400 containers to a factory in Pukou, 200 miles from Shanghai. | Much of the machinery in Longbridge was shipped off in 400 containers to a factory in Pukou, 200 miles from Shanghai. |
Once it is reopened, Longbridge will be used as an assembly unit for Nanjing's revamped MG TF, and will also manufacture the car's bodies, a spokesman for the company told the BBC. | Once it is reopened, Longbridge will be used as an assembly unit for Nanjing's revamped MG TF, and will also manufacture the car's bodies, a spokesman for the company told the BBC. |
Most of the MG's components, from the gearbox to engine, will be manufactured in China. | Most of the MG's components, from the gearbox to engine, will be manufactured in China. |
Question marks | Question marks |
Union representatives have welcomed the reopening of the Longbridge plant, and said that Nanjing had pledged to create 1,200 new jobs. | Union representatives have welcomed the reopening of the Longbridge plant, and said that Nanjing had pledged to create 1,200 new jobs. |
"There are still many ex-MG Rover workers who are unemployed and hoping to return to Longbridge," said Eric McDonald, the regional industrial organiser of the Unite union. | "There are still many ex-MG Rover workers who are unemployed and hoping to return to Longbridge," said Eric McDonald, the regional industrial organiser of the Unite union. |
Nanjing are a bit player at the edge of the Chinese market, making bold and ambitious moves Prof. Karel Williams, Manchester Business School | Nanjing are a bit player at the edge of the Chinese market, making bold and ambitious moves Prof. Karel Williams, Manchester Business School |
"We are looking forward to a positive relationship with Nanjing." | "We are looking forward to a positive relationship with Nanjing." |
Despite the optimism surrounding the reopening of Longbridge, a number of questions remain over the long-term viability of the project. | Despite the optimism surrounding the reopening of Longbridge, a number of questions remain over the long-term viability of the project. |
Some analysts said that the prospects for the MG TF may be limited, and that in turn would hamper efforts to boost Longbridge's current 150 person strong workforce. | Some analysts said that the prospects for the MG TF may be limited, and that in turn would hamper efforts to boost Longbridge's current 150 person strong workforce. |
There is also a huge question mark over how many, if any, dealers have agreed to take on the cars, which first launched in 1995. | There is also a huge question mark over how many, if any, dealers have agreed to take on the cars, which first launched in 1995. |
"Nanjing are a bit player at the edge of the Chinese market, making bold and ambitious moves," said automotive industry expert, Professor Karel Williams of the Manchester Business School. | "Nanjing are a bit player at the edge of the Chinese market, making bold and ambitious moves," said automotive industry expert, Professor Karel Williams of the Manchester Business School. |
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