Cricket stars back Aids campaign

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Top cricketers are to help publicise a campaign against HIV/Aids during the World Cup in the West Indies.

Indian captain Rahul Dravid and his Australian counterpart Ricky Ponting are among the stars participating in the UN-sponsored drive.

They will feature in public service announcements and other events during the seven-week championship, which is due to start later this month.

Cricket is popular in many countries badly affected by HIV/Aids.

India and South Africa between them have around 11 million of the estimated 40 million people living with the disease worldwide, the United Nations said in a statement.

'Force for change'

The International Cricket Council has teamed up with the UN to involve the stars in the campaign against the disease.

"Sport stars such as top cricketers can act as role models for today's young generation and reach out to them on Aids issues," UNAids executive director Peter Piot said.

"Sport is a force for change that can break down barriers, build self-esteem and teach life skills and social behaviour."

The 30-second public service announcements will be available to broadcasters free of charge and will feature leading cricketers speaking about how the disease affects children.

More than two billion television viewers are expected to tune in to the tournament, the UN statement said.