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Cadbury agrees Kraft takeover bid Cadbury agrees Kraft takeover bid
(30 minutes later)
Cadbury is to be taken over by the US food company Kraft after its board approved a new increased bid.Cadbury is to be taken over by the US food company Kraft after its board approved a new increased bid.
The Cadbury board will advise its shareholders to accept a new offer of 840 pence a share - valuing the company at £11.5bn ($18.9bn). The Cadbury board has advised its shareholders to accept a new offer of 840 pence a share - valuing the company at £11.5bn ($18.9bn).
Cadbury shareholders will also receive a dividend of 10 pence a share, BBC business editor Robert Peston says. Kraft said the deal would create a "global confectionary leader".
Cadbury and Kraft said they were still finalising details of the agreement and would make a statement later. Cadbury shareholders will also receive a dividend of 10 pence a share, and have until 2 February to give the deal their backing.
The deal will bring to an end months of animosity between the two companies. The offer will consist of 500 pence in cash, with the rest made of Kraft shares. Kraft will borrow £7bn ($11.5bn) to finance the deal.
According to our business editor, the offer will consist of 500 pence in cash, with the rest made of Kraft shares. Kraft will borrow £7bn ($11.5bn) to finance the deal.
Hershey appears to have dropped out of the bidding race.Hershey appears to have dropped out of the bidding race.
Fierce defence "We believe the offer represents good value for Cadbury shareholders... and will now work with the Kraft Foods' management to ensure the continued success and growth of the business," said Cadbury's chief executive Roger Carr.
Irene Rosenfeld, the chairman and chief executive of Kraft Foods, said the deal was good news for shareholders and staff.
"We have great respect for Cadbury's brands, heritage and people," she said. "We believe they will thrive as part of Kraft Foods."
Shareholder approval
The deal is a significant increase on earlier Kraft bids, which were flatly rejected by the Cadbury board as "derisory".The deal is a significant increase on earlier Kraft bids, which were flatly rejected by the Cadbury board as "derisory".
The increase in Kraft's debt to pay for Cadbury will doubtless worry its employees BBC business editor Robert Peston Peston: The takeover terms Read your commentsThe increase in Kraft's debt to pay for Cadbury will doubtless worry its employees BBC business editor Robert Peston Peston: The takeover terms Read your comments
Kraft previously offered 761 pence per share, valuing the company at £10.5bn - a bid Cadbury's chairman Roger Carr said was an attempt to "buy Cadbury on the cheap". Kraft's previous offer valued the company at £10.5bn - a bid Cadbury's chairman Roger Carr said was an attempt to "buy Cadbury on the cheap".
Shareholders are now expected to agree to the takeover. Shareholders are expected to agree to the takeover.
David Cumming, head of UK equities at Cadbury shareholder Standard Life, said that he would be agreeing despite hoping for a higher price. David Cumming, head of UK equities at Cadbury shareholder Standard Life, said that he would be agreeing, despite hoping for a higher price.
"I won't go against the view of Cadbury's management," he told the BBC."I won't go against the view of Cadbury's management," he told the BBC.
KRAFT'S NEW EMPIRE Kraft brands include: Kenco, Ritz, Philadelphia spread, Tang, Alpen Gold and OreoCadbury brands include: Dairy milk, Flake, Crunchie, Chocolate Buttons and Milk Tray
"Kraft are getting a good deal. It's sad that Cadbury is gone, but business is business.""Kraft are getting a good deal. It's sad that Cadbury is gone, but business is business."
In early trading on Tuesday, Cadbury shares were up 3.5%.In early trading on Tuesday, Cadbury shares were up 3.5%.
The approach by Kraft last year led to protests from unions and workers, concerned that a takeover would be likely to lead to job losses among the 40,000 Cadbury staff employed worldwide. Job fears
Kraft is likely to commit to protecting jobs at the Somerdale and Bournville sites in the UK, according to our business editor, though staff numbers at Cadbury's head office in Uxbridge are expected to be cut. Unions have expressed concerns that the Kraft takeover could cost jobs.
KRAFT'S NEW EMPIRE Kraft brands include: Kenco, Ritz, Philadelphia spread, Tang, Alpen Gold and OreoCadbury brands include: Dairy milk, Flake, Crunchie, Chocolate Buttons and Milk Tray
Kraft is likely to commit to protecting jobs at the Somerdale and Bournville sites in the UK, according to the BBC's business editor Robert Peston, though staff numbers at Cadbury's head office in Uxbridge are expected to be cut.
The deal should also mean that a factory earmarked for closure at Keynsham, near Bristol, will be saved.The deal should also mean that a factory earmarked for closure at Keynsham, near Bristol, will be saved.
But Jennie Formby from the Unite union said the need for Kraft to cut costs could mean staff cuts in the longer-term.
We are concerned about the levels of debt that Kraft has," she told the BBC.
"The sad truth is that when they have to pay down that debt, the soft option is jobs and conditions.
"When you have to make cost savings of the magnitude they will need to make, you have to ask where those cost savings will be made."
Reacting to the news, a descendent of Cadbury's founder called the takeover "a horror story".Reacting to the news, a descendent of Cadbury's founder called the takeover "a horror story".
"Every single iconic brand is going - we sell out everything," Felicity Loudon, George Cadbury's great-granddaughter, told the BBC."Every single iconic brand is going - we sell out everything," Felicity Loudon, George Cadbury's great-granddaughter, told the BBC.
"For us to sell out to a company that doesn't bear any resemblance to us at all is a horror story.""For us to sell out to a company that doesn't bear any resemblance to us at all is a horror story."