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| Version 1 | Version 2 |
|---|---|
| Salmond spearheads party campaign | Salmond spearheads party campaign |
| (2 days later) | |
| The Scottish National Party hopes to capitalise on leader Alex Salmond's apparent popularity during the election campaign. | |
| The move has signalled a battle for votes that will focus on personalities as well as policies. | |
| The image of Mr Salmond, with the SNP's latest campaign slogan "First Vote for First Minister", will appear in ads across Scotland. | The image of Mr Salmond, with the SNP's latest campaign slogan "First Vote for First Minister", will appear in ads across Scotland. |
| The campaign will be used on outdoor billboards and leaflets. | The campaign will be used on outdoor billboards and leaflets. |
| The SNP is hoping to make political capital from opinion polls which have shown the Banff and Buchan MP would be a more popular choice for first minister than Jack McConnell and the other party leaders. | The SNP is hoping to make political capital from opinion polls which have shown the Banff and Buchan MP would be a more popular choice for first minister than Jack McConnell and the other party leaders. |
| Positive campaign | Positive campaign |
| The party said placing Mr Salmond at the centre of its campaign was a "winning strategy" as it bids to bring in an extra 20 first-past-the-post seats at the Holyrood polls in May. | The party said placing Mr Salmond at the centre of its campaign was a "winning strategy" as it bids to bring in an extra 20 first-past-the-post seats at the Holyrood polls in May. |
| SNP campaign director, Angus Robertson MP, said: "All the available research tells us more and more Scots believe Alex Salmond is the people's choice for first minister. | SNP campaign director, Angus Robertson MP, said: "All the available research tells us more and more Scots believe Alex Salmond is the people's choice for first minister. |
| "He stands for success for Scotland and Scottish families and has the fresh ideas to build a healthier, wealthier and safer nation. | "He stands for success for Scotland and Scottish families and has the fresh ideas to build a healthier, wealthier and safer nation. |
| "That's why the SNP is proud to have Alex Salmond front and centre in our positive campaign." | "That's why the SNP is proud to have Alex Salmond front and centre in our positive campaign." |