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| Jaguar's new electric concept car divides opinion | Jaguar's new electric concept car divides opinion |
| (about 1 hour later) | |
| The Type 00 is part of Jaguar's relaunch as an electric-only brand | The Type 00 is part of Jaguar's relaunch as an electric-only brand |
| Luxury car maker Jaguar has unveiled its new electric concept car, less than a fortnight after the release of a teaser video that stirred online controversy. | |
| The unveiling of the Type 00 car was met by mixed responses from social media users, with some cheering its design, while others mocked the launch. | The unveiling of the Type 00 car was met by mixed responses from social media users, with some cheering its design, while others mocked the launch. |
| Last month, many critics pointed out that the promotional video teasing the new model did not feature an actual car - but the firm was also praised by some for its bold new approach. | |
| The car maker, which is embarking on the biggest change in its history, announced a new logo and released a so-called "social media tease", ahead of its relaunch as an electric-only brand. | |
| During the Type 00 event in Miami on Monday, the UK-based company's chief creative officer, Gerry McGovern, said he welcomed the attention Jaguar's new direction had been getting. | During the Type 00 event in Miami on Monday, the UK-based company's chief creative officer, Gerry McGovern, said he welcomed the attention Jaguar's new direction had been getting. |
| "It has already stirred emotions and it will continue to," he said. | "It has already stirred emotions and it will continue to," he said. |
| "Jaguar has no desire to be loved by everybody." | "Jaguar has no desire to be loved by everybody." |
| Replies on Jaguar's social media posts about the car ranged from "Go back to the drawing board" and "hopefully this doesn't actually come out" to "Exciting" and "Absolutely stunning". | Replies on Jaguar's social media posts about the car ranged from "Go back to the drawing board" and "hopefully this doesn't actually come out" to "Exciting" and "Absolutely stunning". |
| Car industry analyst Karl Brauer was sceptical about the rebranding. | Car industry analyst Karl Brauer was sceptical about the rebranding. |
| The company seems to be "sacrificing Jaguar's past to the hopes of a better future," he told the BBC. "I don’t think it’s going to work". | The company seems to be "sacrificing Jaguar's past to the hopes of a better future," he told the BBC. "I don’t think it’s going to work". |
| Last month, the company urged people to "trust and reserve judgement" over the rebrand of the business, which has a history dating back more than a century. | |
| Jaguar has welcomed the attention its new direction has been getting | Jaguar has welcomed the attention its new direction has been getting |
| Earlier in November, Jaguar Land Rover (JLR) stopped selling new Jaguar cars in the UK ahead of a relaunch as an electric-only brand in 2026. | Earlier in November, Jaguar Land Rover (JLR) stopped selling new Jaguar cars in the UK ahead of a relaunch as an electric-only brand in 2026. |
| The firm said it was a deliberate move to "create some breathing space" before launching the new brand this month. | The firm said it was a deliberate move to "create some breathing space" before launching the new brand this month. |
| The firm announced the transition to electric vehicles in 2021, keeping all three of its three British plants open as part of the strategy. | The firm announced the transition to electric vehicles in 2021, keeping all three of its three British plants open as part of the strategy. |
| Jaguar has been the weakest link within the JLR group, which has been owned by Tata Motors for almost a decade. | Jaguar has been the weakest link within the JLR group, which has been owned by Tata Motors for almost a decade. |
| The Range Rover and Defender were behind the company's highest profits since 2015, which were announced earlier this year. | The Range Rover and Defender were behind the company's highest profits since 2015, which were announced earlier this year. |