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| Man with cerebral palsy lands Primark modelling gig | Man with cerebral palsy lands Primark modelling gig |
| (about 2 hours later) | |
| Elliot Caswell was photographed for a fashion campaign this week | Elliot Caswell was photographed for a fashion campaign this week |
| A man with cerebral palsy who had given up hope of getting work has landed a modelling job after featuring in a BBC documentary. | |
| Speaking to BBC Breakfast, Elliot Caswell said he had been "nervous and excited" to get the opportunity. | Speaking to BBC Breakfast, Elliot Caswell said he had been "nervous and excited" to get the opportunity. |
| BBC video journalist Rachel Price spent five years filming Elliot Caswell's life after meeting him on a plane in 2019. | BBC video journalist Rachel Price spent five years filming Elliot Caswell's life after meeting him on a plane in 2019. |
| In the BBC iPlayer documentary A Life of My Own, Elliot, now 25, opened up about his struggles to find work. | In the BBC iPlayer documentary A Life of My Own, Elliot, now 25, opened up about his struggles to find work. |
| However, a senior art director at high street retailer Primark happened to watch BBC Breakfast on the day a segment about Elliot, as well as the documentary, aired. | However, a senior art director at high street retailer Primark happened to watch BBC Breakfast on the day a segment about Elliot, as well as the documentary, aired. |
| The art director thought that Elliot would be a perfect model for a new clothing range and got in touch with him on social media through a modelling agency. | The art director thought that Elliot would be a perfect model for a new clothing range and got in touch with him on social media through a modelling agency. |
| On Wednesday, Elliot travelled to Manchester for the two-day shoot. | On Wednesday, Elliot travelled to Manchester for the two-day shoot. |
| Video journalist Rachel joined him on set. | Video journalist Rachel joined him on set. |
| "Having watched Elliot for five years from being a shy young lad who looked at his mum to help him talk, it was then amazing to watch him light up the room with his smile and humour," she said. | "Having watched Elliot for five years from being a shy young lad who looked at his mum to help him talk, it was then amazing to watch him light up the room with his smile and humour," she said. |
| Elliot said that he had previously found it difficult to find employment | Elliot said that he had previously found it difficult to find employment |
| Speaking to BBC Breakfast, Elliot said: "Inclusivity is very important when it comes to the world of work." | Speaking to BBC Breakfast, Elliot said: "Inclusivity is very important when it comes to the world of work." |
| Chris Caswell, Elliot’s mum, said that the skills required for modelling were "perfect" for him because he could use his personality. | Chris Caswell, Elliot’s mum, said that the skills required for modelling were "perfect" for him because he could use his personality. |
| She told BBC Breakfast that Elliot's "whole world has changed" since the documentary was released. | She told BBC Breakfast that Elliot's "whole world has changed" since the documentary was released. |
| "Elliot has some limitations, but he has so much to give. He’s very person-centred - he likes to do customer service things," she said. | "Elliot has some limitations, but he has so much to give. He’s very person-centred - he likes to do customer service things," she said. |
| "He has some fantastic skills, but just needs a little bit of support to get a job." | "He has some fantastic skills, but just needs a little bit of support to get a job." |
| Elliot told the programme that while he was open to more modelling work in the future, he was looking for customer-facing work - and his dream job would be something connected to Newcastle United, the football team he supports. | Elliot told the programme that while he was open to more modelling work in the future, he was looking for customer-facing work - and his dream job would be something connected to Newcastle United, the football team he supports. |
| The clothing range Elliot is modelled for is scheduled to come out next year | The clothing range Elliot is modelled for is scheduled to come out next year |
| Photographer Esmé Moore, who also has cerebral palsy, said it was surprising that it was Elliot's first shoot. | Photographer Esmé Moore, who also has cerebral palsy, said it was surprising that it was Elliot's first shoot. |
| "When someone has a lot of character, it’s instantly easy to photograph because that can come across on set," she said. | "When someone has a lot of character, it’s instantly easy to photograph because that can come across on set," she said. |
| Charlie Magadah-Williams, head of diversity and inclusion at Primark, said the company was looking for a variety of models for the shoot, and Elliot "really fit the bill for somebody that we were looking to work with". | Charlie Magadah-Williams, head of diversity and inclusion at Primark, said the company was looking for a variety of models for the shoot, and Elliot "really fit the bill for somebody that we were looking to work with". |
| "It’s been fantastic to watch Elliot doing what he’s doing and learning his new job," she said. | "It’s been fantastic to watch Elliot doing what he’s doing and learning his new job," she said. |
| She added that as a business, Primark was "really committed to becoming more accessible", both for their employees and customers. |