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Comedian Ed Gamble swaps hot dog for cucumber over Tube ad rule | Comedian Ed Gamble swaps hot dog for cucumber over Tube ad rule |
(about 3 hours later) | |
Comedian Ed Gamble said: "Eat your greens, Kids!" | Comedian Ed Gamble said: "Eat your greens, Kids!" |
Comedian Ed Gamble has swapped a hot dog for a cucumber in his adverts on London's Underground network. | Comedian Ed Gamble has swapped a hot dog for a cucumber in his adverts on London's Underground network. |
The podcast host used the fast-food item in an advert for his stand-up tour Hot Diggity Dog. | The podcast host used the fast-food item in an advert for his stand-up tour Hot Diggity Dog. |
Transport for London (TfL) does not allow foods high in fat, sugar and salt to be advertised on its network. | Transport for London (TfL) does not allow foods high in fat, sugar and salt to be advertised on its network. |
A spokesperson for TfL said: "Following a review of the advert, we advised that elements would need to be removed to ensure it complied with our policy." | |
'Career highlight' | |
In a post on Instagram, Gamble, who co-hosts the Off Menu podcast and is a judge on the Great British Menu, described the incident as a "career highlight", adding: "Eat your greens, Kids!" | |
Despite removing the hot dog from the advert, his team kept the ketchup and mustard. | |
Gamble said: "I actually don't have a problem with the TfL regulations, they make sense to me. | |
"But the new posters promote something way more harmful - the idea that cucumbers pair well with ketchup and mustard. I'm not sad to have to remove the hot dog, it was only featured on the poster because I wanted to eat during the photoshoot. | |
"Hopefully it's not too late to change the title of the show to Cu Diggity Cucumber?" | |
In July, an advert that featured a wedding cake was banned from the TfL network under the same rule | |
The ban on junk food advertising across London's public transport network came into force in 2019 and spans the Underground and Overground, as well as buses and bus shelters. | The ban on junk food advertising across London's public transport network came into force in 2019 and spans the Underground and Overground, as well as buses and bus shelters. |
It was brought in by City Hall to help tackle child obesity rates in the capital. | It was brought in by City Hall to help tackle child obesity rates in the capital. |
TfL's policy requires all companies to provide the nutritional information of items featured in their adverts. | TfL's policy requires all companies to provide the nutritional information of items featured in their adverts. |
In July, an advert that featured a wedding cake was banned from the TfL network because it was seen to promote "foods high in fat, salt and sugar". | |
Listen to the best of BBC Radio London on Sounds and follow BBC London on Facebook, X and Instagram. Send your story ideas to hellobbclondon@bbc.co.uk | Listen to the best of BBC Radio London on Sounds and follow BBC London on Facebook, X and Instagram. Send your story ideas to hellobbclondon@bbc.co.uk |
Related Topics | Related Topics |
Transport for London | Transport for London |
London Underground | London Underground |
London | London |
Advertising | Advertising |