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| Version 2 | Version 3 |
|---|---|
| Sky's top shows to go terrestrial | Sky's top shows to go terrestrial |
| (20 minutes later) | |
| Sky is to make some of its most popular programmes, movies and sports available on digital terrestrial television. | Sky is to make some of its most popular programmes, movies and sports available on digital terrestrial television. |
| The four channels on the new service will offer a range of shows for a monthly subscription from this summer. | The four channels on the new service will offer a range of shows for a monthly subscription from this summer. |
| Viewers will receive them through a normal TV aerial, with a new set-top box, rather than satellite or cable. | Viewers will receive them through a normal TV aerial, with a new set-top box, rather than satellite or cable. |
| Sky Three, Sky News and Sky Sports News will disappear from digital terrestrial to make way. Media regulator Ofcom must approve the plans before they go ahead. | Sky Three, Sky News and Sky Sports News will disappear from digital terrestrial to make way. Media regulator Ofcom must approve the plans before they go ahead. |
| Content including live Premiership football and other big sporting events will be available on the new service, along with movies, news and entertainment. | Content including live Premiership football and other big sporting events will be available on the new service, along with movies, news and entertainment. |
| 'More choice' | 'More choice' |
| More information about which channels will be made available, pricing and the programmes on offer, will be available nearer the launch. | More information about which channels will be made available, pricing and the programmes on offer, will be available nearer the launch. |
| "We look forward to bringing some of Sky's most popular content to digital terrestrial viewers," Sky's chief operating officer Mike Darcey said. | "We look forward to bringing some of Sky's most popular content to digital terrestrial viewers," Sky's chief operating officer Mike Darcey said. |
| "This will give families more choice and increase the availability of leading content and channel brands," he added. | "This will give families more choice and increase the availability of leading content and channel brands," he added. |
| It is not the first time Sky has ventured into the digital terrestrial market - some content, including live Premiership games, was on digital terrestrial television (DTT) between 1998 and 2002. | It is not the first time Sky has ventured into the digital terrestrial market - some content, including live Premiership games, was on digital terrestrial television (DTT) between 1998 and 2002. |
| Pay-TV battle | Pay-TV battle |
| Sky will replace its three existing DTT channels with four new 24-hour streams using the more efficient Mpeg4 compression technology. | Sky will replace its three existing DTT channels with four new 24-hour streams using the more efficient Mpeg4 compression technology. |
| The company hopes a range of set-top box manufacturers will start making receivers with compatible software once the service has launched. | The company hopes a range of set-top box manufacturers will start making receivers with compatible software once the service has launched. |
| The announcement came on the same day that Sky's cable rival NTL/Telewest relaunched under the name Virgin Media. | The announcement came on the same day that Sky's cable rival NTL/Telewest relaunched under the name Virgin Media. |
| Virgin Media is offering customers a number of TV, broadband, and both fixed-line and mobile phone services. | Virgin Media is offering customers a number of TV, broadband, and both fixed-line and mobile phone services. |
| It is also promising an on-demand TV channel, Virgin Central, which will make shows like The OC, Nip/Tuck, West Wing and Little Britain available at the touch of a button. | It is also promising an on-demand TV channel, Virgin Central, which will make shows like The OC, Nip/Tuck, West Wing and Little Britain available at the touch of a button. |
| News of the Sky service also follows a decision by pay-TV company Setanta to broadcast some Premiership matches on DTT for £10.99 a month from next season. |