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Children eating 'too many' crisps | Children eating 'too many' crisps |
(about 11 hours later) | |
Scottish children are putting their long term health at risk by eating too many crisps, according to a charity. | |
A British Heart Foundation survey of 1,153 UK children found 60% of eight to 15-year-olds admitted eating at least one packet a day. | |
According to the charity, this is the equivalent of a child drinking almost five litres of cooking oil every year. | According to the charity, this is the equivalent of a child drinking almost five litres of cooking oil every year. |
The Food and Drink Federation said it welcomed debate, but believed "scare tactics" were a "waste of time". | |
The findings were released to coincide with the British Heart Foundation's Food4Thought campaign, which aims to highlight the risks of daily unhealthy snacking. | |
A new advert will feature a young girl drinking from a bottle of cooking oil with the caption - "what goes into crisps goes into you". | A new advert will feature a young girl drinking from a bottle of cooking oil with the caption - "what goes into crisps goes into you". |
Rising rates of childhood obesity and cases of Type 2 diabetes paint a particularly grim picture for the future Professor Peter WeissbergBritish Heart Foundation | Rising rates of childhood obesity and cases of Type 2 diabetes paint a particularly grim picture for the future Professor Peter WeissbergBritish Heart Foundation |
The charity wants to make children and their parents more aware of the salt, fat and sugar found in snacks and ready meals. | |
However, the Food and Drink Federation (FDF) said the campaign was voiced concern. | |
FDF communications director, Julian Hunt, said: "We welcome anything that raises the debate about diet, but scare tactics are a waste of time. | |
"One of the great things about our industry is that we strive to give consumers genuine choice, whether it is a better for you version or a completely reformulated standard product." | |
Childhood obesity | |
The BHF is also calling for a ban on television and internet adverts for junk food, which are aimed at children. | |
Its medical director, Professor Peter Weissberg, said: "Daily unhealthy snacking is a worrying habit. | |
"Rising rates of childhood obesity and cases of Type 2 diabetes paint a particularly grim picture for the future. | "Rising rates of childhood obesity and cases of Type 2 diabetes paint a particularly grim picture for the future. |
"This campaign is about challenging our children, alerting them to what's lurking in their snacks, takeaways and ready meals." | "This campaign is about challenging our children, alerting them to what's lurking in their snacks, takeaways and ready meals." |
According to the BHF, further figures from its research demonstrates that across the UK we eat our way through a tonne of crisps every three minutes. | |
The charity said this would fill an Olympic size swimming pool every 14 hours and a telephone box every 43 seconds. | The charity said this would fill an Olympic size swimming pool every 14 hours and a telephone box every 43 seconds. |
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