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| Version 1 | Version 2 |
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| Vodafone starts MySpace service | Vodafone starts MySpace service |
| (20 minutes later) | |
| Vodafone customers will now be able to access and update their MySpace websites from their mobile phone. | Vodafone customers will now be able to access and update their MySpace websites from their mobile phone. |
| Social networking website MySpace said the tie-up with the UK's largest mobile phone company was its first extension into Europe's mobile sector. | Social networking website MySpace said the tie-up with the UK's largest mobile phone company was its first extension into Europe's mobile sector. |
| Launching first in the UK, Vodafone Live! users will be able to download MySpace Mobile to their handsets. | Launching first in the UK, Vodafone Live! users will be able to download MySpace Mobile to their handsets. |
| They will then be able to edit their MySpace profiles, post photos and blogs and send and receive MySpace messages. | They will then be able to edit their MySpace profiles, post photos and blogs and send and receive MySpace messages. |
| Without a subvention from Vodafone, it would have been more rational for MySpace to swell subscriber numbers Business editor Robert Peston Tyranny of the young | |
| "This partnership brings together the world's number one lifestyle portal and the world's leading mobile operator," said MySpace's Colin Digiaro. | "This partnership brings together the world's number one lifestyle portal and the world's leading mobile operator," said MySpace's Colin Digiaro. |
| 'New dimension' | 'New dimension' |
| While users of existing Vodafone Live! handsets will need to download the MySpace Mobile software, it will be pre-fitted to future phones. | While users of existing Vodafone Live! handsets will need to download the MySpace Mobile software, it will be pre-fitted to future phones. |
| MySpace allows users to easily build their own webpage | MySpace allows users to easily build their own webpage |
| "Millions of people use MySpace as their primary means of communicating with family and friends, so it's vital we make this available on the move," added Mr Digiaro. | "Millions of people use MySpace as their primary means of communicating with family and friends, so it's vital we make this available on the move," added Mr Digiaro. |
| "Whether it's adding new friends, sending messages, or uploading photos, the ability to access MySpace functionality from your mobile adds a new dimension to the experience." | "Whether it's adding new friends, sending messages, or uploading photos, the ability to access MySpace functionality from your mobile adds a new dimension to the experience." |
| However analysts said that exclusive deals between such an influential website and just one mobile network were not sustainable in the long run. | |
| "Web and mobile users are looking for greater freedom, not looking to get locked into a proprietary situation," said Fabio Pezzotti, chief executive of user-created content website Mobango.com. "We don't want to make exclusive deals, we want to be a universal community, open to everyone, regardless of the mobile operator, the phone manufacturer, or the device they use." | |
| MySpace is owned by Rupert Murdoch's News Corporation media group, which bought the website for $580m (£333m) in July 2005. | MySpace is owned by Rupert Murdoch's News Corporation media group, which bought the website for $580m (£333m) in July 2005. |