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| Hot Glazed Doughnuts on the Menu, and Parisians Can’t Get Enough | Hot Glazed Doughnuts on the Menu, and Parisians Can’t Get Enough |
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| As dawn broke in central Paris on Wednesday, a throng of 500 people, mostly French, stood with uncharacteristic patience in a snaking line, intent on buying a decidedly un-French confection: an American doughnut. A hot, glazed Krispy Kreme doughnut, to be exact. | As dawn broke in central Paris on Wednesday, a throng of 500 people, mostly French, stood with uncharacteristic patience in a snaking line, intent on buying a decidedly un-French confection: an American doughnut. A hot, glazed Krispy Kreme doughnut, to be exact. |
| It was the grand opening of the chain in France, and patrons — dozens of whom had camped out overnight — watched through a giant window as a conveyor belt ferried fried dough toward a waterfall of sugary frosting. When the doors opened, they swarmed inside, ordering doughnuts by the dozen to take out, or noshing at bistro tables in a cafe-style setting. | It was the grand opening of the chain in France, and patrons — dozens of whom had camped out overnight — watched through a giant window as a conveyor belt ferried fried dough toward a waterfall of sugary frosting. When the doors opened, they swarmed inside, ordering doughnuts by the dozen to take out, or noshing at bistro tables in a cafe-style setting. |
| “The French love American products, and there’s a hype around American food chains,” said Amir Boudokhane, 25, a project manager at a medical clinic, as he waited to get in. A Krispy Kreme ad had popped up on his Instagram feed, and he rushed to get there before work. “I’ll be late,” he said with a smile. “But at least I’ll have doughnuts for my colleagues.” | “The French love American products, and there’s a hype around American food chains,” said Amir Boudokhane, 25, a project manager at a medical clinic, as he waited to get in. A Krispy Kreme ad had popped up on his Instagram feed, and he rushed to get there before work. “I’ll be late,” he said with a smile. “But at least I’ll have doughnuts for my colleagues.” |
| The sight of French people flocking to American fare might have seemed surreal a generation ago in a country that loves its Michelin-starred restaurants, three-hour dinners and iconic baguette. But today, the world’s gastronomic capital happens to be one of the biggest markets in Europe for major American fast-food chains, as evolving consumer habits, influenced by a more casual younger generation and social media, reshape the dining landscape. | The sight of French people flocking to American fare might have seemed surreal a generation ago in a country that loves its Michelin-starred restaurants, three-hour dinners and iconic baguette. But today, the world’s gastronomic capital happens to be one of the biggest markets in Europe for major American fast-food chains, as evolving consumer habits, influenced by a more casual younger generation and social media, reshape the dining landscape. |
| In the spring, Popeye’s fried chicken drew huge crowds in Paris when it opened the first of 350 restaurants planned across France. Wendy’s has announced plans to set up shop in France. Burger King, KFC, Starbucks, Domino’s Pizza, Chipotle, Steak ’n Shake, Carl’s Jr. and Five Guys have long had toeholds, but they are rapidly expanding their footprints with plans for hundreds of new locations across the country. |