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US retail giant joins X boycott | US retail giant joins X boycott |
(about 5 hours later) | |
Walmart stops advertising on X, adding to a growing list of companies distancing themselves from the platform | Walmart stops advertising on X, adding to a growing list of companies distancing themselves from the platform |
US retail giant Walmart has announced it is suspending advertising on X (formerly Twitter), becoming the latest major brand to abandon the platform. | US retail giant Walmart has announced it is suspending advertising on X (formerly Twitter), becoming the latest major brand to abandon the platform. |
Corporations including Apple, Coca-Cola and Disney have halted their paid ads on X in recent weeks. | |
“We've found some other platforms better for reaching our customers,” a Walmart spokesperson said, explaining the decision. | “We've found some other platforms better for reaching our customers,” a Walmart spokesperson said, explaining the decision. |
Walmart is the largest retailer in the US, with $500 billion in domestic sales in 2022. | Walmart is the largest retailer in the US, with $500 billion in domestic sales in 2022. |
The mass exodus from X was sparked in November, when the advocacy group Media Matters for America claimed the platform had posted “pro-Nazi” and “anti-Semitic” content next to the posts of major advertisers. | The mass exodus from X was sparked in November, when the advocacy group Media Matters for America claimed the platform had posted “pro-Nazi” and “anti-Semitic” content next to the posts of major advertisers. |
X has denied the findings, publishing an analysis suggesting Media Matters had manipulated the algorithms with fake accounts. | X has denied the findings, publishing an analysis suggesting Media Matters had manipulated the algorithms with fake accounts. |
Owner Elon Musk personally came under fire in November after he publicly endorsed an antisemitic conspiracy theory in a post on X. | Owner Elon Musk personally came under fire in November after he publicly endorsed an antisemitic conspiracy theory in a post on X. |
The tech tycoon agreed with a user who said Jews hold a “dialectical hatred” of white people, sparking responding with: “You have said the actual truth.” Later Musk later backtracked, calling his reply “one of the most foolish” posts he’d ever made on X. | The tech tycoon agreed with a user who said Jews hold a “dialectical hatred” of white people, sparking responding with: “You have said the actual truth.” Later Musk later backtracked, calling his reply “one of the most foolish” posts he’d ever made on X. |
Since buying Twitter in October 2022, Musk has been continually accused by the mainstream media and the political left of failing to adequately moderate content. | Since buying Twitter in October 2022, Musk has been continually accused by the mainstream media and the political left of failing to adequately moderate content. |
Starting in December last year, Musk countered many of those allegations by releasing the Twitter Files – a select series of internal documents given to journalists – detailing the company’s activities under previous management. | Starting in December last year, Musk countered many of those allegations by releasing the Twitter Files – a select series of internal documents given to journalists – detailing the company’s activities under previous management. |
In one of the most damning examples, it emerged that Twitter had helped block the dissemination of a bombshell report alleging influence-peddling by Joe Biden’s family, just three weeks before he was elected president. | In one of the most damning examples, it emerged that Twitter had helped block the dissemination of a bombshell report alleging influence-peddling by Joe Biden’s family, just three weeks before he was elected president. |
When Musk purchased Twitter for an estimated $44 billion, he fired many of Twitter’s former staffers, and unbanned many accounts in the name of promoting free speech. | When Musk purchased Twitter for an estimated $44 billion, he fired many of Twitter’s former staffers, and unbanned many accounts in the name of promoting free speech. |
Speaking earlier this week at a conference in New York, Elon Musk struck a defiant tone on the exit of major advertisers, telling them to “go f--- yourself.” | Speaking earlier this week at a conference in New York, Elon Musk struck a defiant tone on the exit of major advertisers, telling them to “go f--- yourself.” |