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| This Museum Has 300 Tanks and Over 100 Million YouTube Views | This Museum Has 300 Tanks and Over 100 Million YouTube Views |
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| The Tank Museum in Bovington, England, doesn’t usually rank among the world’s great museums. Located next to a military base in serene countryside, the collection of around 300 armored vehicles attracts only a few hundred thousand visitors a year, mainly families on rained-out beach vacations. | The Tank Museum in Bovington, England, doesn’t usually rank among the world’s great museums. Located next to a military base in serene countryside, the collection of around 300 armored vehicles attracts only a few hundred thousand visitors a year, mainly families on rained-out beach vacations. |
| Yet there is one place where it not only ranks among the world’s largest museums, but surpasses them: YouTube. | Yet there is one place where it not only ranks among the world’s largest museums, but surpasses them: YouTube. |
| The Tank Museum’s channel has over 550,000 subscribers — surpassing the Museum of Modern Art (519,000), the Metropolitan Museum of Art (380,000) or the Louvre (106,000). | The Tank Museum’s channel has over 550,000 subscribers — surpassing the Museum of Modern Art (519,000), the Metropolitan Museum of Art (380,000) or the Louvre (106,000). |
| In April, it announced it was the first museum to get over 100 million views on YouTube, with weekly clips including intensely detailed discussions on tank history, chatty videos of the curators’ favorite war machines and newsier items on how armored vehicles are being used in Ukraine. | In April, it announced it was the first museum to get over 100 million views on YouTube, with weekly clips including intensely detailed discussions on tank history, chatty videos of the curators’ favorite war machines and newsier items on how armored vehicles are being used in Ukraine. |
| The channel’s success has pleased — and occasionally bemused — the museum’s staff. David Willey, a curator and one of its YouTube presenters, said that he once made an 80-minute video about the Battle of Arras, a World War II clash in northern France, and was surprised when it took off. “It’s the most dull talking head, and it’s now 800,000 views or something,” Willey said. |