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| Robert Mondavi Changed Wine. His Grandson Aims to Change Farming. | Robert Mondavi Changed Wine. His Grandson Aims to Change Farming. |
| (about 13 hours later) | |
| Robert Mondavi paved the way for Napa Valley to take a place among the leading wine regions of the world and raised the bar for all American producers. | Robert Mondavi paved the way for Napa Valley to take a place among the leading wine regions of the world and raised the bar for all American producers. |
| By the force of his charismatic personality, Mr. Mondavi, a hard-driving visionary who established the Robert Mondavi Winery after being forced out of the family business, practically willed Napa to strive for greatness. | By the force of his charismatic personality, Mr. Mondavi, a hard-driving visionary who established the Robert Mondavi Winery after being forced out of the family business, practically willed Napa to strive for greatness. |
| Now, Carlo Mondavi, a grandson of Robert, is taking on a similar role, pushing the California wine industry in a new direction born not of 20th-century aspirations but of the existential threat of the 21st-century: climate change. | Now, Carlo Mondavi, a grandson of Robert, is taking on a similar role, pushing the California wine industry in a new direction born not of 20th-century aspirations but of the existential threat of the 21st-century: climate change. |
| Mr. Mondavi, 43, envisions something of an agricultural revolution that would rein in farming’s carbon footprint, estimated at roughly a quarter of the greenhouse emissions each year. It requires a combination of regenerative agriculture, increased biodiversity and what he calls renewable farming, which is no longer dependent on the fossil fuel industry, but instead relies on renewable sources of energy. | Mr. Mondavi, 43, envisions something of an agricultural revolution that would rein in farming’s carbon footprint, estimated at roughly a quarter of the greenhouse emissions each year. It requires a combination of regenerative agriculture, increased biodiversity and what he calls renewable farming, which is no longer dependent on the fossil fuel industry, but instead relies on renewable sources of energy. |
| Mr. Mondavi, a farmer and winemaker — on the Sonoma Coast, not, like his grandfather and father, in Napa — is far from the only person in wine who has tried to encourage the industry to consider agriculture as a tool for combating climate change. Plenty of farmers recognize the importance of maintaining diverse ecosystems and avoiding the use of chemical fertilizers, herbicides and pesticides. |