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KFC apologises after German Kristallnacht promotion | KFC apologises after German Kristallnacht promotion |
(about 20 hours later) | |
KFC has apologised after sending a promotional message to customers in Germany, urging them to commemorate Kristallnacht with cheesy chicken. | KFC has apologised after sending a promotional message to customers in Germany, urging them to commemorate Kristallnacht with cheesy chicken. |
The Nazi-led series of attacks in the country in 1938 left more than 90 people dead, and destroyed Jewish-owned businesses and places of worship. | The Nazi-led series of attacks in the country in 1938 left more than 90 people dead, and destroyed Jewish-owned businesses and places of worship. |
It is widely seen as the beginning of the Holocaust. | It is widely seen as the beginning of the Holocaust. |
The message, heavily criticised for its insensitivity, was later blamed on "an error in our system". | The message, heavily criticised for its insensitivity, was later blamed on "an error in our system". |
The fast-food chain sent an app alert on Wednesday, saying: "It's memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!" | |
Around an hour later another message was sent with an apology, according to the Bild newspaper. | Around an hour later another message was sent with an apology, according to the Bild newspaper. |
"We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error," the message is reported to have said. | "We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error," the message is reported to have said. |
Germany takes the 9 November anniversary of Kristallnacht (the night of broken glass) seriously, with numerous memorial events and discussions scheduled to reflect the Nazis' murder of more than six million Jewish people. | Germany takes the 9 November anniversary of Kristallnacht (the night of broken glass) seriously, with numerous memorial events and discussions scheduled to reflect the Nazis' murder of more than six million Jewish people. |
Daniel Sugarman, Director of Public Affairs at the Board of Deputies of British Jews described the original KFC message as "absolutely hideous". | Daniel Sugarman, Director of Public Affairs at the Board of Deputies of British Jews described the original KFC message as "absolutely hideous". |
Dalia Grinfeld, the associate director of European affairs at the Jewish NGO Anti-Defamation League, tweeted: "How wrong can you get on Kristallnacht KFC Germany. Shame on you!" | Dalia Grinfeld, the associate director of European affairs at the Jewish NGO Anti-Defamation League, tweeted: "How wrong can you get on Kristallnacht KFC Germany. Shame on you!" |
In a statement issued to Newsweek magazine, KFC Germany blamed the message on a bot. | In a statement issued to Newsweek magazine, KFC Germany blamed the message on a bot. |
The fast food chain said the "automated push notification" was "linked to calendars that include national observances". | The fast food chain said the "automated push notification" was "linked to calendars that include national observances". |
It added that it "sincerely" apologised for the "unplanned, insensitive and unacceptable message" and said app communications had been suspended while an examination of them takes place. | It added that it "sincerely" apologised for the "unplanned, insensitive and unacceptable message" and said app communications had been suspended while an examination of them takes place. |
"We understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all," the company finished by saying. | "We understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all," the company finished by saying. |