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| Adidas puts Kanye West Yeezy deal under review | Adidas puts Kanye West Yeezy deal under review |
| (4 months later) | |
| Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showed a "White Lives Matter" T-shirt design at Paris Fashion Week. | Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showed a "White Lives Matter" T-shirt design at Paris Fashion Week. |
| The company did not mention the controversy but said "successful partnerships are rooted in mutual respect and shared values". | The company did not mention the controversy but said "successful partnerships are rooted in mutual respect and shared values". |
| The rapper and fashion designer responded on Instagram, claiming the firm "stole" his designs. | The rapper and fashion designer responded on Instagram, claiming the firm "stole" his designs. |
| That post now appears to have been deleted. | That post now appears to have been deleted. |
| Adidas told the BBC it had made the decision to put the partnership under review after "repeated efforts to privately resolve the situation." | Adidas told the BBC it had made the decision to put the partnership under review after "repeated efforts to privately resolve the situation." |
| A spokesperson for the German sportswear company also said that the "Adidas Yeezy partnership is one of the most successful collaborations in our industry's history." | A spokesperson for the German sportswear company also said that the "Adidas Yeezy partnership is one of the most successful collaborations in our industry's history." |
| Kanye West to end partnership with Gap | Kanye West to end partnership with Gap |
| Kanye West sued over sample on Donda 2 track | Kanye West sued over sample on Donda 2 track |
| In his Instagram post, Mr West also used a strong expletive, adding "I AM ADIDAS." | In his Instagram post, Mr West also used a strong expletive, adding "I AM ADIDAS." |
| Earlier this week, he was criticised after he presented a collection at Paris Fashion Week that included T-shirts with the slogan "White Lives Matter". | Earlier this week, he was criticised after he presented a collection at Paris Fashion Week that included T-shirts with the slogan "White Lives Matter". |
| The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020. | The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020. |
| Vogue's Gabriella Karefa-Johnson, who is global fashion editor-at-large at the fashion magazine, was among those who criticised West over the T-shirts, calling the move "hugely irresponsible." | Vogue's Gabriella Karefa-Johnson, who is global fashion editor-at-large at the fashion magazine, was among those who criticised West over the T-shirts, calling the move "hugely irresponsible." |
| In response, Mr West responded by lashing out at Ms Karefa-Johnson and posted photographs of her mocking her appearance to his 17.9 million followers. | In response, Mr West responded by lashing out at Ms Karefa-Johnson and posted photographs of her mocking her appearance to his 17.9 million followers. |
| In a statement, Vogue said it "stands with Gabriella Karefa-Johnson". | In a statement, Vogue said it "stands with Gabriella Karefa-Johnson". |
| "She was personally targeted and bullied. It is unacceptable. Now, more than ever, voices like hers are needed and in a private meeting with Ye today she once again spoke her truth in a way she felt best, on her terms." | "She was personally targeted and bullied. It is unacceptable. Now, more than ever, voices like hers are needed and in a private meeting with Ye today she once again spoke her truth in a way she felt best, on her terms." |
| Vogue editor Gabriella Karefa-Johnson at this year's Paris Fashion Week | Vogue editor Gabriella Karefa-Johnson at this year's Paris Fashion Week |
| The almost decade-long partnership between Adidas and West has been strained for some time. | The almost decade-long partnership between Adidas and West has been strained for some time. |
| At the centre of their collaboration is a hugely popular range of sneakers - known as Yeezy - which cost hundreds of dollars, with new releases often selling out within minutes. | At the centre of their collaboration is a hugely popular range of sneakers - known as Yeezy - which cost hundreds of dollars, with new releases often selling out within minutes. |
| In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal. | In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal. |
| Adidas said it will continue to co-manage the partnership while the review is under way. | Adidas said it will continue to co-manage the partnership while the review is under way. |
| The announcement from Adidas comes less than a month after West's lawyers sent a letter to fashion chain Gap to say he would no longer work with the firm. | The announcement from Adidas comes less than a month after West's lawyers sent a letter to fashion chain Gap to say he would no longer work with the firm. |
| He accused Gap of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label. | He accused Gap of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label. |
| You may also be interested in: | You may also be interested in: |
| 'Kanye West and Kendall Jenner wore my vintage T-shirts' | 'Kanye West and Kendall Jenner wore my vintage T-shirts' |
| 'Kanye West and Kendall Jenner wore my vintage T-shirts' | 'Kanye West and Kendall Jenner wore my vintage T-shirts' |
| Related Topics | |
| Kanye West | |
| Adidas |