This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.bbc.co.uk/news/business-63167930
The article has changed 6 times. There is an RSS feed of changes available.
Version 2 | Version 3 |
---|---|
Adidas puts Kanye West Yeezy deal under review | Adidas puts Kanye West Yeezy deal under review |
(about 1 hour later) | |
Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showed a "White Lives Matter" T-shirt design at Paris Fashion Week. | |
The company did not mention the controversy but said "successful partnerships are rooted in mutual respect and shared values". | The company did not mention the controversy but said "successful partnerships are rooted in mutual respect and shared values". |
The rapper and fashion designer responded on Instagram, claiming the firm "stole" his designs. | The rapper and fashion designer responded on Instagram, claiming the firm "stole" his designs. |
That post now appears to have been deleted. | That post now appears to have been deleted. |
Adidas told the BBC it had made the decision to put the partnership under review after "repeated efforts to privately resolve the situation." | Adidas told the BBC it had made the decision to put the partnership under review after "repeated efforts to privately resolve the situation." |
A spokesperson for the German sportswear company also said that the "Adidas Yeezy partnership is one of the most successful collaborations in our industry's history." | A spokesperson for the German sportswear company also said that the "Adidas Yeezy partnership is one of the most successful collaborations in our industry's history." |
Kanye West to end partnership with Gap | Kanye West to end partnership with Gap |
Kanye West sued over sample on Donda 2 track | Kanye West sued over sample on Donda 2 track |
In his Instagram post, Mr West also used a strong expletive, adding "I AM ADIDAS." | |
Earlier this week, he was criticised after he presented a collection at Paris Fashion Week that included T-shirts with the slogan "White Lives Matter". | |
The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020. | The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020. |
Vogue's Gabriella Karefa-Johnson, who is global fashion editor-at-large at the fashion magazine, was among those that criticised West over the T-shirts, calling the move "hugely irresponsible." | |
In response, Mr West responded by lashing out at Ms Karefa-Johnson and posted photographs of her mocking her appearance to his 17.9 million followers. | |
In a statement, Vogue said it "stands with Gabriella Karefa-Johnson". | |
"She was personally targeted and bullied. It is unacceptable. Now, more than ever, voices like hers are needed and in a private meeting with Ye today she once again spoke her truth in a way she felt best, on her terms." | |
Vogue editor Gabriella Karefa-Johnson at this year's Paris Fashion Week | |
The almost decade-long partnership between Adidas and West has been strained for some time. | The almost decade-long partnership between Adidas and West has been strained for some time. |
At the centre of their collaboration is a hugely popular range of sneakers - known as Yeezy - which cost hundreds of dollars, with new releases often selling out within minutes. | At the centre of their collaboration is a hugely popular range of sneakers - known as Yeezy - which cost hundreds of dollars, with new releases often selling out within minutes. |
In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal. | In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal. |
Adidas said it will continue to co-manage the partnership while the review is underway. | Adidas said it will continue to co-manage the partnership while the review is underway. |
The announcement from Adidas comes less than a month after West's lawyers sent a letter to fashion chain Gap to say he would no longer work with the firm. | The announcement from Adidas comes less than a month after West's lawyers sent a letter to fashion chain Gap to say he would no longer work with the firm. |
He accused Gap of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label. | |
You may also be interested in: | You may also be interested in: |
'Kanye West and Kendall Jenner wore my vintage T-shirts' | 'Kanye West and Kendall Jenner wore my vintage T-shirts' |
'Kanye West and Kendall Jenner wore my vintage T-shirts' | 'Kanye West and Kendall Jenner wore my vintage T-shirts' |