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| Adidas puts Kanye West Yeezy deal under review | |
| (32 minutes later) | |
| Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showcased a "White Lives Matter" t-shirt design at Paris Fashion Week. | Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showcased a "White Lives Matter" t-shirt design at Paris Fashion Week. |
| The company did not mention the controversy but said "successful partnerships are rooted in mutual respect and shared values". | The company did not mention the controversy but said "successful partnerships are rooted in mutual respect and shared values". |
| The rapper and fashion designer responded on Instagram, saying the firm "stole" his designs. | The rapper and fashion designer responded on Instagram, saying the firm "stole" his designs. |
| That post now appears to have been deleted. | That post now appears to have been deleted. |
| Adidas told the BBC it had made the decision to put the partnership under review after "repeated efforts to privately resolve the situation." | Adidas told the BBC it had made the decision to put the partnership under review after "repeated efforts to privately resolve the situation." |
| A spokesperson for the German sportswear company also said that the "Adidas Yeezy partnership is one of the most successful collaborations in our industry's history." | |
| Kanye West to end partnership with Gap | Kanye West to end partnership with Gap |
| Kanye West sued over sample on Donda 2 track | Kanye West sued over sample on Donda 2 track |
| In his Instagram post, West also used a strong expletive, adding "I AM ADIDAS." | In his Instagram post, West also used a strong expletive, adding "I AM ADIDAS." |
| Earlier this week, he was criticised after he presented a collection of designs at Paris Fashion Week that included t-shirts with the slogan "White Lives Matter". | Earlier this week, he was criticised after he presented a collection of designs at Paris Fashion Week that included t-shirts with the slogan "White Lives Matter". |
| It reframes the phrase Black Lives Matter, which is used in opposition to racism and police brutality. | It reframes the phrase Black Lives Matter, which is used in opposition to racism and police brutality. |
| The almost decade-long partnership between Adidas and West has been strained for some time. | The almost decade-long partnership between Adidas and West has been strained for some time. |
| At the centre of their collaboration is a hugely popular range of sneakers - known as Yeezy - which cost hundreds of dollars, with new releases often selling out within minutes. | At the centre of their collaboration is a hugely popular range of sneakers - known as Yeezy - which cost hundreds of dollars, with new releases often selling out within minutes. |
| In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal. | In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal. |
| Adidas said it will continue to co-manage the partnership while the review is underway. | Adidas said it will continue to co-manage the partnership while the review is underway. |
| The announcement from Adidas comes less than a month after West's lawyers sent a letter to fashion chain Gap to say he would no longer work with the firm. | The announcement from Adidas comes less than a month after West's lawyers sent a letter to fashion chain Gap to say he would no longer work with the firm. |
| He accused the company of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label. | He accused the company of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label. |
| You may also be interested in: | You may also be interested in: |
| 'Kanye West and Kendall Jenner wore my vintage T-shirts' | 'Kanye West and Kendall Jenner wore my vintage T-shirts' |
| 'Kanye West and Kendall Jenner wore my vintage T-shirts' | 'Kanye West and Kendall Jenner wore my vintage T-shirts' |