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Burberry royal status under fire Burberry royal status under fire
(about 3 hours later)
An MP is expected to call in Parliament for Burberry to lose its Royal Warrant if it goes ahead with the proposed closure of its Rhondda factory.An MP is expected to call in Parliament for Burberry to lose its Royal Warrant if it goes ahead with the proposed closure of its Rhondda factory.
Burberry plans to shut the site in Treorchy in March and move production overseas with the loss of 300 jobs.Burberry plans to shut the site in Treorchy in March and move production overseas with the loss of 300 jobs.
Chris Bryant MP said Royal Warrants should only go to British companies with a "fair employment policy". Chris Bryant MP said Royal Warrants should go to British companies only if they have a "fair employment policy".
Burberry said it was very much a British company that employed 2,000 people in the UK.Burberry said it was very much a British company that employed 2,000 people in the UK.
Royal Warrants are granted to people or companies who have regularly supplied goods or services for a minimum of five consecutive years to The Queen, The Duke of Edinburgh or The Prince of Wales. Royal Warrants are granted to people or companies who have regularly supplied goods or services for a minimum of five consecutive years to the Queen, Duke of Edinburgh or Prince of Wales.
every Royal Warrant holder should have a fair employment policy Chris Brant MP Every Royal Warrant holder should have a fair employment policy Chris Bryant MP
Burberry, which holds "by appointment" Royal Warrants from the Queen and the Prince of Wales, recently announced a 22% increase in revenue.Burberry, which holds "by appointment" Royal Warrants from the Queen and the Prince of Wales, recently announced a 22% increase in revenue.
But it plans to move production of polo shirts from Treorchy overseas - the company says to Asia or Europe, while the union claims it would be to China.But it plans to move production of polo shirts from Treorchy overseas - the company says to Asia or Europe, while the union claims it would be to China.
Manchester United's Sir Alex Ferguson is the latest celebrity to lend his name to the high-profile campaign to fight the closure. Mr Bryant parliamentary move comes the day after Manchester United manager Sir Alex Ferguson became the latest celebrity to lend his name to the high-profile campaign to fight the closure.
In the light of the situation at the factory, Mr Bryant is expected to call on the Commons to review the way Royal Warrants are given to firms.In the light of the situation at the factory, Mr Bryant is expected to call on the Commons to review the way Royal Warrants are given to firms.
He said: "The Prince of Wales insists there should be a strong environmental policy for a company to enjoy a Royal Warrant.He said: "The Prince of Wales insists there should be a strong environmental policy for a company to enjoy a Royal Warrant.
"I believe they shouldn't just have a strong environmental policy, but every Royal Warrant holder should have a fair employment policy."
'Hit the media''Hit the media'
Campaigners hope the support of stars including singer Tom Jones and Hollywood actor Ioan Gruffudd - one of the company's "faces" - will make the company think about the impact closing the factory would have on its image. "I believe they shouldn't just have a strong environmental policy, but every Royal Warrant holder should have a fair employment policy."
Robin Croft from Glamorgan University said Alex Ferguson joining the campaign changed everything as Manchester United was "huge" in Japan. "With 62 stores in Japan I guess Burberry would be really concerned that this does hit the media over there, and really devalues the brand," he said. Campaigners hope the support of stars including singer Sir Tom Jones and Hollywood actor Ioan Gruffudd - one of the company's "faces" - will make the company think about the impact closing the factory would have on its image.
Robin Croft from Glamorgan University said Sir Alex joining the campaign changed everything as Manchester United was "huge" in Japan.
"With 62 stores in Japan I guess Burberry would be really concerned that this does hit the media over there, and really devalues the brand," he said.