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| Sir Alan hires his new Apprentice | Sir Alan hires his new Apprentice |
| (about 1 hour later) | |
| Sir Alan Sugar has hired 27-year-old Yasmina Siadatan to be his next employee during the final showdown on BBC One's The Apprentice. | Sir Alan Sugar has hired 27-year-old Yasmina Siadatan to be his next employee during the final showdown on BBC One's The Apprentice. |
| Sir Alan said "gut instinct" had made him plump for London restaurant owner Siadatan over finalist Kate Walsh. | Sir Alan said "gut instinct" had made him plump for London restaurant owner Siadatan over finalist Kate Walsh. |
| Siadatan admitted making "some quite serious errors" during the televised selection process. | Siadatan admitted making "some quite serious errors" during the televised selection process. |
| But she said she thought these mistakes may have had a positive effect of endearing her to Sir Alan. | |
| "Maybe I've shown him that even though I've got this real confidence and real strength in some areas, I've also got a side of me that is slightly insecure and slightly unsure and I will make mistakes," she said. | "Maybe I've shown him that even though I've got this real confidence and real strength in some areas, I've also got a side of me that is slightly insecure and slightly unsure and I will make mistakes," she said. |
| "But without that side to you I don't think you can ever really excel and succeed." | "But without that side to you I don't think you can ever really excel and succeed." |
| I don't feel like I've beaten Kate because I feel we both deserved that job, and we feel we just had different qualities and Sir Alan needed my qualities over hers Yasmina Siadatan | I don't feel like I've beaten Kate because I feel we both deserved that job, and we feel we just had different qualities and Sir Alan needed my qualities over hers Yasmina Siadatan |
| The finalists were given a task of developing and marketing a new brand of chocolate, with the assistance of previous contestants. | The finalists were given a task of developing and marketing a new brand of chocolate, with the assistance of previous contestants. |
| Siadatan created Cocoa Electric, which included diverse flavours such as basil with strawberry, and popping candy and chilli. | Siadatan created Cocoa Electric, which included diverse flavours such as basil with strawberry, and popping candy and chilli. |
| Sir Alan praised the concept but said the taste of the chocolates needed to be worked on. One of the advertising models was even seen spitting out the product. | Sir Alan praised the concept but said the taste of the chocolates needed to be worked on. One of the advertising models was even seen spitting out the product. |
| Kate Walsh is a licensing development manager | Kate Walsh is a licensing development manager |
| Walsh's team came up with a box of chocolates for couples, with tiers for her, him and to share, but the £13 price tag did not impress Sir Alan. | Walsh's team came up with a box of chocolates for couples, with tiers for her, him and to share, but the £13 price tag did not impress Sir Alan. |
| Speaking after her win, Siadatan said: "I can't believe it, I am in shock. All those months ago you first apply to try to get on, and here I am, it's amazing. | Speaking after her win, Siadatan said: "I can't believe it, I am in shock. All those months ago you first apply to try to get on, and here I am, it's amazing. |
| "I don't feel like I've beaten Kate because I feel we both deserved that job, and we feel we just had different qualities and Sir Alan needed my qualities over hers. | "I don't feel like I've beaten Kate because I feel we both deserved that job, and we feel we just had different qualities and Sir Alan needed my qualities over hers. |
| "I don't think mine were any better than hers, I just think that's the kind of guy Sir Alan is, and I'm sure Kate will do just as well as I do but on a different path." | "I don't think mine were any better than hers, I just think that's the kind of guy Sir Alan is, and I'm sure Kate will do just as well as I do but on a different path." |
| Siadatan will now work with one of Sir Alan's companies on a digital signage project, which relates to outdoor advertising. | Siadatan will now work with one of Sir Alan's companies on a digital signage project, which relates to outdoor advertising. |