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Gorgeous grannies contest kicks off in Russia | Gorgeous grannies contest kicks off in Russia |
(about 4 hours later) | |
The organizers of the project are on a mission to name the city’s matriarch of the year | The organizers of the project are on a mission to name the city’s matriarch of the year |
The lineup of some of 2022’s contestants for a beauty contest restricted to grandmothers, which looks to crown Ekaterinburg’s most stunning and talented older lady, has been revealed, and stars mature women from different walks of life. | |
The organizers announced that they had opened applications for the Ural city’s most elegant grandmothers earlier this month on Instagram, and has since published a preview of its participants throughout January. So far, over a dozen women have entered the race for the title. | The organizers announced that they had opened applications for the Ural city’s most elegant grandmothers earlier this month on Instagram, and has since published a preview of its participants throughout January. So far, over a dozen women have entered the race for the title. |
On their social media page, the organizers wrote that people often think of a beauty contest as an event for young girls or mothers with children. “But for some reason, everyone has forgotten that [a] women's beauty is also a mature beauty and, most importantly, [comes with] wisdom, life experience, and kindness,” the Instagram post read. | On their social media page, the organizers wrote that people often think of a beauty contest as an event for young girls or mothers with children. “But for some reason, everyone has forgotten that [a] women's beauty is also a mature beauty and, most importantly, [comes with] wisdom, life experience, and kindness,” the Instagram post read. |
Any woman aged 45 and over can enter into the competition, regardless of her marital status and profession. There are no strict requirements, such as demanding a perfect 90-60-90 centimeters (36-24-36 inches) hourglass figure. The only criteria is that you have grandchildren and live in Ekaterinburg. | Any woman aged 45 and over can enter into the competition, regardless of her marital status and profession. There are no strict requirements, such as demanding a perfect 90-60-90 centimeters (36-24-36 inches) hourglass figure. The only criteria is that you have grandchildren and live in Ekaterinburg. |
The first named contestant, Elena Testova, describes herself as a “happy mother and grandmother.” Testova has over 25 years of experience in cosmetology and psychology. Her hobby is cooking and organizing a feast every weekend. | The first named contestant, Elena Testova, describes herself as a “happy mother and grandmother.” Testova has over 25 years of experience in cosmetology and psychology. Her hobby is cooking and organizing a feast every weekend. |
The second participant, Svetlana Sheveleva, 51, is a jack-of-all-trades, having trained as an astrologist, a tarot card reader, and a master in reiki - palm-healing. Sheveleva has also worked as a seamstress almost all of her life. Last year, she opened up her own showroom, where she helps women choose perfectly-fitting lingerie to feel beautiful in their own skin. | The second participant, Svetlana Sheveleva, 51, is a jack-of-all-trades, having trained as an astrologist, a tarot card reader, and a master in reiki - palm-healing. Sheveleva has also worked as a seamstress almost all of her life. Last year, she opened up her own showroom, where she helps women choose perfectly-fitting lingerie to feel beautiful in their own skin. |
The pageant’s fourth contestant, Oksana Ekimova, 52, works as the head of Sverdlovsk Oblast’s search and rescue team. No stranger to being both a judge of regional competitions and taking part in contests herself, Ekimova said that she signed up “to show that a woman is beautiful at any age.” | The pageant’s fourth contestant, Oksana Ekimova, 52, works as the head of Sverdlovsk Oblast’s search and rescue team. No stranger to being both a judge of regional competitions and taking part in contests herself, Ekimova said that she signed up “to show that a woman is beautiful at any age.” |
According to her, being a grandmother is all about not whining, “not to cry, not to suffer. To work, live and win. To give a smile to people everywhere … to love life!” | According to her, being a grandmother is all about not whining, “not to cry, not to suffer. To work, live and win. To give a smile to people everywhere … to love life!” |
Grandmothers looking to go head-to-head for the title of the region’s granny of the year have until February 7 to apply for casting, with the finale scheduled for early April. This will be the second year in a row that the contest has taken place. | Grandmothers looking to go head-to-head for the title of the region’s granny of the year have until February 7 to apply for casting, with the finale scheduled for early April. This will be the second year in a row that the contest has taken place. |
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