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Premiership in new £625m TV deal | Premiership in new £625m TV deal |
(about 2 hours later) | |
The winner of football's Premiership will net £50m from next season after the league agreed a new £625m deal for overseas television rights. | |
The extra income from the deal means even the team finishing bottom will claim about £26m. Current title holders Chelsea won £30m last season. | |
The money adds to income from domestic broadcast and internet contracts. | The money adds to income from domestic broadcast and internet contracts. |
"This deal really does take us on to another level," said Premier League chief executive Richard Scudamore. | "This deal really does take us on to another level," said Premier League chief executive Richard Scudamore. |
Overseas appeal | Overseas appeal |
The new contract covers coverage of the 2007/8, 2008/9 and 2009/10 seasons in 208 countries worldwide. | The new contract covers coverage of the 2007/8, 2008/9 and 2009/10 seasons in 208 countries worldwide. |
We have a cosmopolitan approach to players and a cosmopolitan approach to ownership and that is paying off Richard ScudamorePremier League chief executive English clubs in Euro cash fear | We have a cosmopolitan approach to players and a cosmopolitan approach to ownership and that is paying off Richard ScudamorePremier League chief executive English clubs in Euro cash fear |
The £625m raised is double that from existing overseas television deals and takes the Premiership's earnings from media rights over the three seasons to more than £2.7bn. | The £625m raised is double that from existing overseas television deals and takes the Premiership's earnings from media rights over the three seasons to more than £2.7bn. |
Mr Scudamore said the largest increase in payments for rights had been in the Middle East and in Asia, with the battle to show live games particularly fierce in Hong Kong. | Mr Scudamore said the largest increase in payments for rights had been in the Middle East and in Asia, with the battle to show live games particularly fierce in Hong Kong. |
"We have a cosmopolitan approach to players and a cosmopolitan approach to ownership and that is paying off," he said. | "We have a cosmopolitan approach to players and a cosmopolitan approach to ownership and that is paying off," he said. |
"No territories have gone down but in some cases the rights have ended up being sold for three or four times the current amount." | "No territories have gone down but in some cases the rights have ended up being sold for three or four times the current amount." |
Rights divided | Rights divided |
BSkyB and Setanta are sharing the domestic television rights for Premiership matches from next season. | BSkyB and Setanta are sharing the domestic television rights for Premiership matches from next season. |
The rivals were successful bidders in an auction to show top-flight games, beginning in the 2007/8 season. | The rivals were successful bidders in an auction to show top-flight games, beginning in the 2007/8 season. |
The domestic TV rights auction generated £1.7bn ($3.1bn) for the Premier League, with BSkyB paying £1.3bn for its four packages of games and Setanta £392m for its two. | The domestic TV rights auction generated £1.7bn ($3.1bn) for the Premier League, with BSkyB paying £1.3bn for its four packages of games and Setanta £392m for its two. |
The gap between the Premiership and the Championship may become wider Richard Hunter, Hargreaves Lansdown Stockbrokers | |
Setanta broke Sky's monopoly and has rights to 46 live matches a season, while BSkyB has won the rights to 92 live matches, including the "A" package of games on late Sunday afternoons. | Setanta broke Sky's monopoly and has rights to 46 live matches a season, while BSkyB has won the rights to 92 live matches, including the "A" package of games on late Sunday afternoons. |
The Premiership's appeal overseas has gone from strength to strength, thanks to high-profile players and the league's reputation for excitement. | The Premiership's appeal overseas has gone from strength to strength, thanks to high-profile players and the league's reputation for excitement. |
"By focusing on the quality of the game, their players and their grounds, the clubs have produced a competition that people want to watch - both at matches and at home," added Mr Scudamore. | "By focusing on the quality of the game, their players and their grounds, the clubs have produced a competition that people want to watch - both at matches and at home," added Mr Scudamore. |
"That is the basis of our commercial success and I am confident that we will continue to invest in the best players and facilities to keep the Premier League where it is today - the most watched domestic football competition in the world." | "That is the basis of our commercial success and I am confident that we will continue to invest in the best players and facilities to keep the Premier League where it is today - the most watched domestic football competition in the world." |
Who wins? | Who wins? |
BBC sports editor Mihir Bose said that the big winners of the new deal would be top-flight players and their agents, with supporters and lower league sides unlikely to see any real benefits. | BBC sports editor Mihir Bose said that the big winners of the new deal would be top-flight players and their agents, with supporters and lower league sides unlikely to see any real benefits. |
Richard Hunter, of Hargreaves Lansdown Stockbrokers, added that extra money for the Premiership could potentially widen the gap between the top flight and the Championship. | Richard Hunter, of Hargreaves Lansdown Stockbrokers, added that extra money for the Premiership could potentially widen the gap between the top flight and the Championship. |
"If you have the teams who are getting relegated from the Premiership pocketing £30m then in modern day terms that equates to three to five top players," he told BBC News 24. | "If you have the teams who are getting relegated from the Premiership pocketing £30m then in modern day terms that equates to three to five top players," he told BBC News 24. |
"Presumably, if they can replace half their team, that gives them a very good chance of getting promoted again and the gap between the Premiership and the Championship may become wider." | "Presumably, if they can replace half their team, that gives them a very good chance of getting promoted again and the gap between the Premiership and the Championship may become wider." |