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| Premiership in new £625m TV deal | Premiership in new £625m TV deal |
| (about 2 hours later) | |
| The winner of football's Premiership will net an extra £50m from next season after the league agreed a new £625m deal for overseas television rights. | The winner of football's Premiership will net an extra £50m from next season after the league agreed a new £625m deal for overseas television rights. |
| Income from the deal means even the team finishing bottom of the pile will claim £30m - about what current title holders Chelsea won last season. | Income from the deal means even the team finishing bottom of the pile will claim £30m - about what current title holders Chelsea won last season. |
| The money adds to income from domestic broadcast and internet contracts. | The money adds to income from domestic broadcast and internet contracts. |
| "This deal really does take us on to another level," said Premier League chief executive Richard Scudamore. | |
| Overseas appeal | Overseas appeal |
| The new contract covers coverage of the 2007/8, 2008/9 and 2009/10 seasons in 208 countries worldwide. | |
| We have a cosmopolitan approach to players and a cosmopolitan approach to ownership and that is paying off Richard ScudamorePremier League chief executive English clubs in Euro cash fear | |
| The £625m raised is double that from existing overseas television deals and takes the Premiership's earnings from media rights over the three seasons to more than £2.7bn. | |
| Mr Scudamore said the largest increase in payments for rights had been in the Middle East and in Asia, with the battle to show live games particularly fierce in Hong Kong. | |
| "We have a cosmopolitan approach to players and a cosmopolitan approach to ownership and that is paying off," he said. | |
| "No territories have gone down but in some cases the rights have ended up being sold for three or four times the current amount." | |
| Who wins? | |
| BSkyB and Setanta are sharing the domestic television rights for Premiership matches from next season. | BSkyB and Setanta are sharing the domestic television rights for Premiership matches from next season. |
| The rivals were successful bidders in an auction to show top-flight games, beginning in the 2007/8 season. | The rivals were successful bidders in an auction to show top-flight games, beginning in the 2007/8 season. |
| The domestic TV rights auction generated £1.7bn ($3.1bn) for the Premier League, with BSkyB paying £1.3bn for its four packages of games and Setanta £392m for its two. | The domestic TV rights auction generated £1.7bn ($3.1bn) for the Premier League, with BSkyB paying £1.3bn for its four packages of games and Setanta £392m for its two. |
| Setanta broke Sky's monopoly and has rights to 46 live matches a season, while BSkyB has won the rights to 92 live matches, including the "A" package of games on late Sunday afternoons. | Setanta broke Sky's monopoly and has rights to 46 live matches a season, while BSkyB has won the rights to 92 live matches, including the "A" package of games on late Sunday afternoons. |
| The Premiership's appeal overseas has gone from strength to strength, thanks to high-profile players and the league's reputation for excitement. | The Premiership's appeal overseas has gone from strength to strength, thanks to high-profile players and the league's reputation for excitement. |
| BBC sports editor Mihir Bose said that the big winners of the new deal would be top-flight players and their agents, with supporters and lower league sides unlikely to see any real benefits. | BBC sports editor Mihir Bose said that the big winners of the new deal would be top-flight players and their agents, with supporters and lower league sides unlikely to see any real benefits. |