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| Tokyo flats available to rent for $1, but there’s a catch | Tokyo flats available to rent for $1, but there’s a catch |
| (6 days later) | |
| Iconic Swedish furniture brand Ikea has begun renting small duplex apartments in the overpopulated Japanese capital Tokyo for less than a dollar per month. | Iconic Swedish furniture brand Ikea has begun renting small duplex apartments in the overpopulated Japanese capital Tokyo for less than a dollar per month. |
| Home to some 14 million people, Tokyo has a very high demand for real estate, which Ikea decided to use to its own advantage. | Home to some 14 million people, Tokyo has a very high demand for real estate, which Ikea decided to use to its own advantage. |
| A company with expertise in ‘functional minimalism’, Ikea fitted a number of 10-square-meter flats with its space-saving furniture to promote the idea that even the smallest apartment can offer comfort if furnished wisely. | A company with expertise in ‘functional minimalism’, Ikea fitted a number of 10-square-meter flats with its space-saving furniture to promote the idea that even the smallest apartment can offer comfort if furnished wisely. |
| Ikea's Tokyo flats all have a work area, a sofa which can be turned into a single bed, a floor hanger, convertible dining table, storage space, washing machine, bathroom, and even a bedroom on the second tier. | Ikea's Tokyo flats all have a work area, a sofa which can be turned into a single bed, a floor hanger, convertible dining table, storage space, washing machine, bathroom, and even a bedroom on the second tier. |
| The tiny apartments for rent are located in Tokyo’s central Shinjuku district, according to Ikea’s website.The monthly rent is only 99 yen, which is about 86 US cents. | |
| The offer is only available to members of the Ikea Family club, but anyone can join it for free by registering on the website. | |
| READ MORE: Bah Blahaj! Rumors of IKEA plan to cull beloved shark plushie sends social media into frenzy | READ MORE: Bah Blahaj! Rumors of IKEA plan to cull beloved shark plushie sends social media into frenzy |
| The ad campaign includes a series of YouTube video commercials in which the tiny apartments are advertised by Ikea’s pop-icon Blahaj shark dressed as a real estate agent. | The ad campaign includes a series of YouTube video commercials in which the tiny apartments are advertised by Ikea’s pop-icon Blahaj shark dressed as a real estate agent. |
| For more stories on economy & finance visit RT's business section | For more stories on economy & finance visit RT's business section |
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