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| Version 0 | Version 1 |
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| French flavour for seaside resort | French flavour for seaside resort |
| (about 2 hours later) | |
| A Lancashire seaside resort is using a dash of French glamour and internet social networking sites to boost holidaymaker numbers. | A Lancashire seaside resort is using a dash of French glamour and internet social networking sites to boost holidaymaker numbers. |
| A new YouTube film, complete with sexy French accents, promotes Blackpool as a sophisticated place. | A new YouTube film, complete with sexy French accents, promotes Blackpool as a sophisticated place. |
| The aim of the film is to attract visitors who may have traditionally felt that Blackpool was not for them. | The aim of the film is to attract visitors who may have traditionally felt that Blackpool was not for them. |
| The town is currently undergoing major redevelopment, including the £220m Talbot Gateway project. | The town is currently undergoing major redevelopment, including the £220m Talbot Gateway project. |
| New hotels, shops and restaurants are planned as well as offices, a supermarket and cafes on a site near Blackpool North train station. | New hotels, shops and restaurants are planned as well as offices, a supermarket and cafes on a site near Blackpool North train station. |
| The work is set to start in 2011, creating hundreds of jobs. | The work is set to start in 2011, creating hundreds of jobs. |
| In the promotional video, a couple - a French woman and her English boyfriend - enjoy the town's attractions before ordering Lancashire hot pot in a cafe. | In the promotional video, a couple - a French woman and her English boyfriend - enjoy the town's attractions before ordering Lancashire hot pot in a cafe. |
| Boost tourism | Boost tourism |
| The 90-second-long film, titled Blackpool Je t'aime, is artfully shot and includes images of the town's tower, trams and fairground. | The 90-second-long film, titled Blackpool Je t'aime, is artfully shot and includes images of the town's tower, trams and fairground. |
| Helen France, director of tourism for Blackpool Council, said: "Often when we get French visitors - they like to do London, Stratford and Edinburgh and often drop off at a seaside town on the way, and we hope that this will encourage them to come to Blackpool." | Helen France, director of tourism for Blackpool Council, said: "Often when we get French visitors - they like to do London, Stratford and Edinburgh and often drop off at a seaside town on the way, and we hope that this will encourage them to come to Blackpool." |
| About 10 million people visit Blackpool each year and the council wants to swell those numbers even further. | About 10 million people visit Blackpool each year and the council wants to swell those numbers even further. |
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