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| Version 2 | Version 3 |
|---|---|
| Victory for customers in bra war | Victory for customers in bra war |
| (20 minutes later) | |
| Marks and Spencer has agreed to end its policy of charging more for larger bras after a campaign by customers. | Marks and Spencer has agreed to end its policy of charging more for larger bras after a campaign by customers. |
| The store took out adverts in Friday's newspapers admitting it had "boobed" and promising to standardise prices. | The store took out adverts in Friday's newspapers admitting it had "boobed" and promising to standardise prices. |
| The "Busts for Justice" campaign was led by Beckie Williams, a 30G. Her Facebook group attracted more than 13,000 supporters. | The "Busts for Justice" campaign was led by Beckie Williams, a 30G. Her Facebook group attracted more than 13,000 supporters. |
| Marks and Spencer had added an extra £2 to bras larger than a DD cup on the grounds that they cost more to make. | Marks and Spencer had added an extra £2 to bras larger than a DD cup on the grounds that they cost more to make. |
| It is bringing all prices in line permanently, and as a goodwill gesture between 9 and 25 May will be offering a 25% discount on all bras. | It is bringing all prices in line permanently, and as a goodwill gesture between 9 and 25 May will be offering a 25% discount on all bras. |
| Premium | Premium |
| Miss Williams, 26, from Brighton, was so angry that she bought a £3.40 share in Marks and Spencer to allow her to confront chairman Sir Stuart Rose at the next annual meeting in July. | Miss Williams, 26, from Brighton, was so angry that she bought a £3.40 share in Marks and Spencer to allow her to confront chairman Sir Stuart Rose at the next annual meeting in July. |
| She labelled the surcharge "unfair" and "ridiculous," while other members of the Facebook group called for a boycott. | She labelled the surcharge "unfair" and "ridiculous," while other members of the Facebook group called for a boycott. |
| Marks and Spencer initially said bigger-busted customers were happy to pay a small premium for the specialist work needed to ensure a suitable level of support. | Marks and Spencer initially said bigger-busted customers were happy to pay a small premium for the specialist work needed to ensure a suitable level of support. |
| But on Friday the company backed down. | But on Friday the company backed down. |
| A spokesman said: "We've heard what our customers are telling us that they are unhappy with the pricing on our DD-plus bras and that basically we've boobed. | A spokesman said: "We've heard what our customers are telling us that they are unhappy with the pricing on our DD-plus bras and that basically we've boobed. |
| "So from Saturday 9 May no matter what size you buy, the price is going to be the same." | "So from Saturday 9 May no matter what size you buy, the price is going to be the same." |
| On Wednesday, supermarket Asda weighed into the row by unveiling a £4 bra in cup sizes A to F as part of its George range. | On Wednesday, supermarket Asda weighed into the row by unveiling a £4 bra in cup sizes A to F as part of its George range. |
| Fiona Lambert, George's brand director, said: "No one would dream of charging one price for size seven men's socks and a different price for a man with larger feet, so why should they do the same with ladies that are blessed in the chest department?" | Fiona Lambert, George's brand director, said: "No one would dream of charging one price for size seven men's socks and a different price for a man with larger feet, so why should they do the same with ladies that are blessed in the chest department?" |