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| Version 1 | Version 2 |
|---|---|
| Northumberland beach in Canada ad | Northumberland beach in Canada ad |
| (about 1 hour later) | |
| A Northumberland beach has been mistakenly used in a promotional advert for a landlocked Canadian province. | A Northumberland beach has been mistakenly used in a promotional advert for a landlocked Canadian province. |
| The brief clip for Alberta, in Canada, shows a young boy and girl laughing as they run along a beach later confirmed to be either Bamburgh or Beadnell. | The brief clip for Alberta, in Canada, shows a young boy and girl laughing as they run along a beach later confirmed to be either Bamburgh or Beadnell. |
| A spokeswoman for Northumberland Tourism said she hoped the "happy accident" would help increase the profile of "neglected" Northumberland. | A spokeswoman for Northumberland Tourism said she hoped the "happy accident" would help increase the profile of "neglected" Northumberland. |
| The Alberta government has issued an apology, saying it "screwed up". | The Alberta government has issued an apology, saying it "screwed up". |
| A statement from the Alberta Public Affairs Bureau said: "At one point in the narrative we mentioned our regard for people in other places, and in that place we used the only image that did not come from Alberta. | A statement from the Alberta Public Affairs Bureau said: "At one point in the narrative we mentioned our regard for people in other places, and in that place we used the only image that did not come from Alberta. |
| A comparison of Alberta and Northumberland Alberta has no maritime coastNorthumberland has spectacular stretches of unspoiled coastlineAlberta has a population of 3.6mNorthumberland has a population of 310,000Northumberland's traditions include clog dancingAlberta's include rodeo festivals featuring calf ropingAlberta contains most of Canada's oil refinery capacityNorthumberland's main industries are tourism and agriculture | A comparison of Alberta and Northumberland Alberta has no maritime coastNorthumberland has spectacular stretches of unspoiled coastlineAlberta has a population of 3.6mNorthumberland has a population of 310,000Northumberland's traditions include clog dancingAlberta's include rodeo festivals featuring calf ropingAlberta contains most of Canada's oil refinery capacityNorthumberland's main industries are tourism and agriculture |
| "We all knew that every single image we put out to represent Alberta had to be of Alberta, or we would be roasted." | "We all knew that every single image we put out to represent Alberta had to be of Alberta, or we would be roasted." |
| The clip is being used in a promotional advert which is part of a £14m rebranding campaign by Alberta's public affairs bureau. | The clip is being used in a promotional advert which is part of a £14m rebranding campaign by Alberta's public affairs bureau. |
| Sheelagh Caygill, marketing executive at Northumberland Tourism, said she found the situation "amusing". | |
| "Canada has a lot of beautiful lakes and scenery so to use a photo of one of our beaches seems odd. | "Canada has a lot of beautiful lakes and scenery so to use a photo of one of our beaches seems odd. |
| "But if it inadvertantly promotes Northumbria's many beauty spots then we're very happy about it." | "But if it inadvertantly promotes Northumbria's many beauty spots then we're very happy about it." |
| The Canadian government said: "Northumberland, you are beautiful too." | The Canadian government said: "Northumberland, you are beautiful too." |