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EU woos young voters through MTV | EU woos young voters through MTV |
(about 2 hours later) | |
Elections can be funky - that appears to be the message of an EU campaign using the MTV entertainment network to stir interest among young Europeans. | Elections can be funky - that appears to be the message of an EU campaign using the MTV entertainment network to stir interest among young Europeans. |
"Can you hear me Europe?" involves a series of TV adverts aimed at getting young people to vote in the European Parliament elections on 4-7 June. | "Can you hear me Europe?" involves a series of TV adverts aimed at getting young people to vote in the European Parliament elections on 4-7 June. |
They will be able to express their wishes and ideas on a website called www.caneuhearme.eu. | They will be able to express their wishes and ideas on a website called www.caneuhearme.eu. |
A new survey suggests 53% of Europeans are not interested in the elections. | A new survey suggests 53% of Europeans are not interested in the elections. |
The latest Eurobarometer opinion poll, conducted by the European Commission, concluded that "interest in the elections is not increasing". It surveyed 27,218 Europeans in mid-January to mid-February. | The latest Eurobarometer opinion poll, conducted by the European Commission, concluded that "interest in the elections is not increasing". It surveyed 27,218 Europeans in mid-January to mid-February. |
In the UK, 30% of respondents said they would definitely not vote - far more than in other EU member states. The next largest "definitely not" group was in Poland - 19%. The EU average in that category was 15%. | |
About 1,000 people are polled in each member state in the standard Eurobarometer surveys, conducted twice-yearly. | About 1,000 people are polled in each member state in the standard Eurobarometer surveys, conducted twice-yearly. |
In the first European elections, in 1979, voter turnout was 63%, but it has declined steadily. In 2004 it was 45.7%. | In the first European elections, in 1979, voter turnout was 63%, but it has declined steadily. In 2004 it was 45.7%. |
'Roaring sound wave' | 'Roaring sound wave' |
The European Commission is spending 1.9m euros (£1.7m; $2.5m) on the election ads broadcast by MTV Networks, which include Music Television (MTV), VH1, Nickelodeon and Comedy Central. | The European Commission is spending 1.9m euros (£1.7m; $2.5m) on the election ads broadcast by MTV Networks, which include Music Television (MTV), VH1, Nickelodeon and Comedy Central. |
MTV channels are broadcasting three TV spots showing young people hanging loudspeakers in London, Paris and Rome. MTV is also inviting young people to take part in a "roaring sound wave" across Europe on 30 April, when they will all shout "Can you hear me Europe?" | MTV channels are broadcasting three TV spots showing young people hanging loudspeakers in London, Paris and Rome. MTV is also inviting young people to take part in a "roaring sound wave" across Europe on 30 April, when they will all shout "Can you hear me Europe?" |
"Young people are the future of the European Union. We need their ideas and their active involvement. They need to know that their voice counts," said Commission Vice-President Margot Wallstrom. | "Young people are the future of the European Union. We need their ideas and their active involvement. They need to know that their voice counts," said Commission Vice-President Margot Wallstrom. |
Antonio Campo dall'Orto, Executive Vice President of Music Brands for MTV Networks International, said "empowering young people, engaging with them in building a future... is a priority for us, and Europe can and should play a fundamental and positive role in this". | Antonio Campo dall'Orto, Executive Vice President of Music Brands for MTV Networks International, said "empowering young people, engaging with them in building a future... is a priority for us, and Europe can and should play a fundamental and positive role in this". |
According to the Eurobarometer poll, unemployment is by far the most important campaign issue for voters. | According to the Eurobarometer poll, unemployment is by far the most important campaign issue for voters. |
The survey also noted a strong demand for the EU to prioritise social protection in the face of the current economic crisis. | The survey also noted a strong demand for the EU to prioritise social protection in the face of the current economic crisis. |
The poll found 48% of respondents calling for the European Parliament to play a more important role in future. | The poll found 48% of respondents calling for the European Parliament to play a more important role in future. |
The group least likely to vote was found to be students, of whom 27% were not intending to do so. The overall figure for respondents aged 15-24 was 25%. |