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EU presses for web users' privacy | |
(about 3 hours later) | |
The European Union has told internet companies to make better efforts to protect information they are given by consumers, or face tougher regulation. | |
Consumer Affairs Commissioner Meglena Kuneva told leading e-commerce and internet search firms that standards of privacy are "not satisfactory". | |
"Basic consumer rights in terms of transparency, control and risk are being violated," she said. | |
Internet firms say they have recently taken action to protect users' data. | Internet firms say they have recently taken action to protect users' data. |
Consumer rights | Consumer rights |
The technology used by internet companies to profile customers is becoming so sophisticated that more confidential personal information is being recorded than consumer watchdogs believe is necessary. | The technology used by internet companies to profile customers is becoming so sophisticated that more confidential personal information is being recorded than consumer watchdogs believe is necessary. |
We must establish the principles of transparency, clear language, opt-in or opt-out options that are meaningful and easy to use Meglena Kuneva, European Commissioner for Consumer Affairs | We must establish the principles of transparency, clear language, opt-in or opt-out options that are meaningful and easy to use Meglena Kuneva, European Commissioner for Consumer Affairs |
In a speech on Tuesday, Ms Kuneva warned internet giants such as Microsoft and Google that "the current situation with regard to privacy, profiling and targeting is not satisfactory". | |
The EU is concerned that consumers are being pressured into handing over personal data to subscribe to internet services, and that confidential information is then abused to create a profile to target the customer for sales. | The EU is concerned that consumers are being pressured into handing over personal data to subscribe to internet services, and that confidential information is then abused to create a profile to target the customer for sales. |
Last month, the social networking site Facebook was forced to abandon a plan to change its policy towards privacy after a backlash by users. | Last month, the social networking site Facebook was forced to abandon a plan to change its policy towards privacy after a backlash by users. |
The EU cites this as evidence that the regulators need to intervene to protect consumers. | The EU cites this as evidence that the regulators need to intervene to protect consumers. |
Brussels recognises that keeping data that tracks customers' preferences is useful for marketing, but insists that consumer rights must be protected. | Brussels recognises that keeping data that tracks customers' preferences is useful for marketing, but insists that consumer rights must be protected. |
Ms Kuneva warned online businesses that if the EU fails to "see an adequate response", the regulator will not "shy away" from its duty to protect consumers. | |
"We must establish the principles of transparency, clear language, opt-in or opt-out options that are meaningful and easy to use," she said. |
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