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Apple's 'magical' iPhone unveiled Apple's 'magical' iPhone unveiled
(10 minutes later)
US firm Apple has confirmed its move into the telecoms industry, unveiling the long-awaited iPhone.US firm Apple has confirmed its move into the telecoms industry, unveiling the long-awaited iPhone.
Users will be able to download music and videos with the phone, demonstrated by Apple boss Steve Jobs at the annual Macworld Expo in San Francisco.Users will be able to download music and videos with the phone, demonstrated by Apple boss Steve Jobs at the annual Macworld Expo in San Francisco.
Mr Jobs praised the phone's design and told the audience the "magical device" would "revolutionise the industry".Mr Jobs praised the phone's design and told the audience the "magical device" would "revolutionise the industry".
The phone, which will cost from $499 (£257) to $599, will be launched in the US in June and Europe later this year.The phone, which will cost from $499 (£257) to $599, will be launched in the US in June and Europe later this year.
Apple is not yet saying how much the iPhone will cost in the UK, but using the comparison of a Mac mini computer the 4 gigabyte (GB) model would be about £335.
Also revealed at the Macworld Expo was Apple TV, a device to stream music and movies from a computer to the living room.Also revealed at the Macworld Expo was Apple TV, a device to stream music and movies from a computer to the living room.
'Super-smart''Super-smart'
The announcement ended months of speculation about the iPhone, which has no conventional buttons but instead uses a large touch-screen.The announcement ended months of speculation about the iPhone, which has no conventional buttons but instead uses a large touch-screen.
The firm has patented keyboard technology on the 11.6mm thick phone, calling it "multi-touch".The firm has patented keyboard technology on the 11.6mm thick phone, calling it "multi-touch".
It is essentially a computer with a blank screen that users configure so they can operate the monitor with their fingers.It is essentially a computer with a blank screen that users configure so they can operate the monitor with their fingers.
It's far more accurate than any touch display ever shipped Steve JobsApple boss Blog: The iPhone launchIt's far more accurate than any touch display ever shipped Steve JobsApple boss Blog: The iPhone launch
"We are all born with the ultimate pointing device - our fingers - and iPhone uses them to create the most revolutionary user interface since the mouse," said Mr Jobs."We are all born with the ultimate pointing device - our fingers - and iPhone uses them to create the most revolutionary user interface since the mouse," said Mr Jobs.
A full touch keyboard is available for text messaging and there is a built-in two megapixel camera.A full touch keyboard is available for text messaging and there is a built-in two megapixel camera.
Mr Jobs said the iPhone was a "revolutionary and magical product that is literally five years ahead of any other mobile phone".Mr Jobs said the iPhone was a "revolutionary and magical product that is literally five years ahead of any other mobile phone".
"It works like magic... It's far more accurate than any touch display ever shipped. It ignores unintended touches. It's super-smart.""It works like magic... It's far more accurate than any touch display ever shipped. It ignores unintended touches. It's super-smart."
iPod impactiPod impact
He demonstrated the phone by playing the Beatles' Lovely Rita, Meter Maid.He demonstrated the phone by playing the Beatles' Lovely Rita, Meter Maid.
He added: "The iPod changed everything in 2001. We're going to do it again with the iPhone in 2007."He added: "The iPod changed everything in 2001. We're going to do it again with the iPhone in 2007."
The phone will use the network of AT&T's mobile unit, Cingular and will run Apple's OS X operating system.The phone will use the network of AT&T's mobile unit, Cingular and will run Apple's OS X operating system.
It will come in two versions - one with 4 gigabytes (GB) of storage space, the other with 8GB. It will come in two versions - one with 4GB of storage space, the other with 8GB.
Apple shares were up more than 5% on the announcement.Apple shares were up more than 5% on the announcement.