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World's cheapest car is launched | World's cheapest car is launched |
(10 minutes later) | |
The Tata Nano, the world's cheapest car, has been launched in India. | The Tata Nano, the world's cheapest car, has been launched in India. |
Costing just 100,000 rupees ($1,979; £1,366), the Nano will now go on sale across India next month, with deliveries starting in July. | Costing just 100,000 rupees ($1,979; £1,366), the Nano will now go on sale across India next month, with deliveries starting in July. |
Tata hopes the 10 feet (3 metre) long, five-seater car will be cheap enough to encourage millions of Indians to trade up from their motorcycles. | Tata hopes the 10 feet (3 metre) long, five-seater car will be cheap enough to encourage millions of Indians to trade up from their motorcycles. |
Tata owner Ratan Tata has described the Nano as a "milestone". Analysts say it won't make a profit for six years. | Tata owner Ratan Tata has described the Nano as a "milestone". Analysts say it won't make a profit for six years. |
Tata's managing director Ravi Kant said that from the first orders, a ballot will then select the initial 100,000 people to get their Nano. | Tata's managing director Ravi Kant said that from the first orders, a ballot will then select the initial 100,000 people to get their Nano. |
"I think we are at the gates of offering a new form of transport to the people of India and later, I hope, other markets elsewhere in the world," Mr Tata added. | |
"I hope it will provide safe, affordable four-wheel transportation to families who till now have not been able to own a car." | "I hope it will provide safe, affordable four-wheel transportation to families who till now have not been able to own a car." |
Factory row | Factory row |
The four-door Nano has a 33bhp, 624cc engine at the rear. | The four-door Nano has a 33bhp, 624cc engine at the rear. |
Advertisement | Advertisement |
Inside the tiny Tata Nano (first broadcast 2008) | Inside the tiny Tata Nano (first broadcast 2008) |
The basic model has no airbags, air conditioning, radio, or power steering. However, more luxurious versions will be available. | The basic model has no airbags, air conditioning, radio, or power steering. However, more luxurious versions will be available. |
A slightly bigger European version, the Nano Europa is due to follow in 2011, and is expected to cost nearer to £4,000. | A slightly bigger European version, the Nano Europa is due to follow in 2011, and is expected to cost nearer to £4,000. |
Analysts said that if the car proves an immediate hit in its home market, Tata may struggle to meet demand. | Analysts said that if the car proves an immediate hit in its home market, Tata may struggle to meet demand. |
This is because the main Nano factory in the western state of Gujarat, which will be able to build 250,000 cars a year, is not due to open until next year. | This is because the main Nano factory in the western state of Gujarat, which will be able to build 250,000 cars a year, is not due to open until next year. |
In the meantime, Tata will only be able to build about 50,000 Nanos at its existing plants. | In the meantime, Tata will only be able to build about 50,000 Nanos at its existing plants. |
The delay happened when Tata had to abandon plans to build the Nano in a new plant in the eastern state of West Bengal due to a row over land acquired from farmers. | The delay happened when Tata had to abandon plans to build the Nano in a new plant in the eastern state of West Bengal due to a row over land acquired from farmers. |
This caused the launch of the Nano to be put back by six months. | This caused the launch of the Nano to be put back by six months. |
Global slowdown | Global slowdown |
Even if Tata can sell 250,000 models a year, it will add only 3% to the firm's revenues, says Vaishali Jajoo, auto analyst at Mumbai's Angel Broking. | Even if Tata can sell 250,000 models a year, it will add only 3% to the firm's revenues, says Vaishali Jajoo, auto analyst at Mumbai's Angel Broking. |
I want to be able to take my wife out for a drive in a car - my own car Indian chauffeur Gopal Pandurang Joining the great Indian dream Send us your comments | I want to be able to take my wife out for a drive in a car - my own car Indian chauffeur Gopal Pandurang Joining the great Indian dream Send us your comments |
"That doesn't make a significant difference to the top line," he said. | "That doesn't make a significant difference to the top line," he said. |
"And for the bottom line, it will take five to six years to break even." | "And for the bottom line, it will take five to six years to break even." |
Yet with seven million motorcycles sold last year in India, Tata is eyeing a huge marketplace for the Nano. | Yet with seven million motorcycles sold last year in India, Tata is eyeing a huge marketplace for the Nano. |
Like almost all global carmakers, Tata has seen sales fall as the global economic downturn has continued. | Like almost all global carmakers, Tata has seen sales fall as the global economic downturn has continued. |
The firm made a 2.63bn rupees loss for three months between October and December. | The firm made a 2.63bn rupees loss for three months between October and December. |
In addition, Tata is struggling to refinance the remaining £2bn of its £3bn loan it took out to buy the Jaguar and Land Rover brands from Ford in June of last year. | In addition, Tata is struggling to refinance the remaining £2bn of its £3bn loan it took out to buy the Jaguar and Land Rover brands from Ford in June of last year. |