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| Rolling Stone will publish ‘thought leaders’ to ‘shape the future of the culture’... if they pay thousands | Rolling Stone will publish ‘thought leaders’ to ‘shape the future of the culture’... if they pay thousands |
| (7 months later) | |
| Rolling Stone is getting roasted on social media over a new “Culture Council” initiative that asks “thought leaders” to dig into their own pockets for the chance to get published by the media company. | Rolling Stone is getting roasted on social media over a new “Culture Council” initiative that asks “thought leaders” to dig into their own pockets for the chance to get published by the media company. |
| According to a report by the Guardian, based on emails sent out by Rolling Stone, those who pass a vetting process can get themselves a byline for a $1,500 annual fee, plus $500 upfront. | According to a report by the Guardian, based on emails sent out by Rolling Stone, those who pass a vetting process can get themselves a byline for a $1,500 annual fee, plus $500 upfront. |
| This “fee-based” program will allow those willing to fork over the cash to “position themselves as thought leaders and share their expertise.” | This “fee-based” program will allow those willing to fork over the cash to “position themselves as thought leaders and share their expertise.” |
| According to a website created for this “Culture Council,”“influencers, innovators, and creators” who take part in the program can set themselves “apart as a visionary, leader, and bold voice in your industry.” | According to a website created for this “Culture Council,”“influencers, innovators, and creators” who take part in the program can set themselves “apart as a visionary, leader, and bold voice in your industry.” |
| While branded and paid content is common on many sites, directly asking people to pay for the chance to be published is less so. | While branded and paid content is common on many sites, directly asking people to pay for the chance to be published is less so. |
| Pieces already published under the new initiative have been on the topics of the cannabis industry and sports betting. | Pieces already published under the new initiative have been on the topics of the cannabis industry and sports betting. |
| Rolling Stone, however, has found itself the focus of criticism on social media, as many see the scheme as a low point for a magazine that once set itself apart by publishing influential writers like Hunter S. Thompson and Tom Wolfe. | Rolling Stone, however, has found itself the focus of criticism on social media, as many see the scheme as a low point for a magazine that once set itself apart by publishing influential writers like Hunter S. Thompson and Tom Wolfe. |
| “Just put Rolling Stone out of its misery already,” Bulwark writer Sonny Bunch tweeted in reaction to the news. | “Just put Rolling Stone out of its misery already,” Bulwark writer Sonny Bunch tweeted in reaction to the news. |
| “That is certainly one way to liquidate your media brand's remaining value,”added Vanity Fair editor Franklin Leonard. | “That is certainly one way to liquidate your media brand's remaining value,”added Vanity Fair editor Franklin Leonard. |
| “I wanted to let you all know about a massive opportunity I am opening up to my Twitter friends to wash the dishes in my sink. For only $1500 a year, and a $500 annual member’s fee, you can be in with a chance to do my dishes!” director Duncan Jones, son of the late David Bowie, joked upon hearing the news. | “I wanted to let you all know about a massive opportunity I am opening up to my Twitter friends to wash the dishes in my sink. For only $1500 a year, and a $500 annual member’s fee, you can be in with a chance to do my dishes!” director Duncan Jones, son of the late David Bowie, joked upon hearing the news. |
| Like this story? Share it with a friend! | Like this story? Share it with a friend! |
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