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BBC 'must stop kids' TV decline' BBC 'must stop kids' TV decline'
(about 8 hours later)
The BBC must act to stop a long-term decline in ratings for children's shows like Blue Peter and Newsround, its governing body has warned.The BBC must act to stop a long-term decline in ratings for children's shows like Blue Peter and Newsround, its governing body has warned.
The BBC Trust said the decline had been made worse by the shows being moved to earlier time slots after Neighbours was dropped from BBC One a year ago.The BBC Trust said the decline had been made worse by the shows being moved to earlier time slots after Neighbours was dropped from BBC One a year ago.
But the BBC said audiences for the two shows had risen since the review.But the BBC said audiences for the two shows had risen since the review.
The report into programmes and services for children found they were popular and appealed to a wide audience.The report into programmes and services for children found they were popular and appealed to a wide audience.
Online consultationOnline consultation
BBC Children's, the area under review, has an annual budget of £125m and is responsible for two digital children's channels, CBBC and CBeebies, as well as contributing output to BBC One, BBC Two, Radio 4 and digital radio channel BBC 7.BBC Children's, the area under review, has an annual budget of £125m and is responsible for two digital children's channels, CBBC and CBeebies, as well as contributing output to BBC One, BBC Two, Radio 4 and digital radio channel BBC 7.
The trust consulted with licence fee payers as well as holding an online consultation with children.The trust consulted with licence fee payers as well as holding an online consultation with children.
The trust believes that the BBC must remain a cornerstone of high-quality, UK-produced children's content Mehmuda MianBBC TrustThe trust believes that the BBC must remain a cornerstone of high-quality, UK-produced children's content Mehmuda MianBBC Trust
Mehmuda Mian, who led the trust's review, said the BBC was performing "very well" in its services for children.Mehmuda Mian, who led the trust's review, said the BBC was performing "very well" in its services for children.
"The trust believes that the BBC must remain a cornerstone of high-quality, UK-produced children's content.""The trust believes that the BBC must remain a cornerstone of high-quality, UK-produced children's content."
The report said that CBBC-produced programmes and services, including Newsround and Blue Peter, contributed to the corporation's remit to promote citizenship and international awareness.The report said that CBBC-produced programmes and services, including Newsround and Blue Peter, contributed to the corporation's remit to promote citizenship and international awareness.
The decline in viewing figures of the programmes, both shown on BBC One, had been accelerated "by the scheduling changes", it added.The decline in viewing figures of the programmes, both shown on BBC One, had been accelerated "by the scheduling changes", it added.
Radio audiencesRadio audiences
The report said that, after Neighbours was lost to Five, quiz show the Weakest Link had been moved from BBC Two to BBC One "to prevent a loss of audience immediately before the BBC News at Six".The report said that, after Neighbours was lost to Five, quiz show the Weakest Link had been moved from BBC Two to BBC One "to prevent a loss of audience immediately before the BBC News at Six".
"As the Weakest Link is longer than Neighbours, children's programming was moved 20 minutes earlier, reducing the amount of time available for children's content on BBC One after school.""As the Weakest Link is longer than Neighbours, children's programming was moved 20 minutes earlier, reducing the amount of time available for children's content on BBC One after school."
We are delighted that the BBC Trust has concluded that CBeebies and CBBC are at the heart of the BBC's public service remit and that they are performing strongly on both TV and online BBC statementWe are delighted that the BBC Trust has concluded that CBeebies and CBBC are at the heart of the BBC's public service remit and that they are performing strongly on both TV and online BBC statement
As a result, overall weekly reach to CBBC content on digital and terrestrial TV had fallen by 5% among six to 12-year-olds in autumn 2008, the report found.As a result, overall weekly reach to CBBC content on digital and terrestrial TV had fallen by 5% among six to 12-year-olds in autumn 2008, the report found.
But a spokesman for BBC Children's said figures for Blue Peter and Newsround had steadily risen since then.But a spokesman for BBC Children's said figures for Blue Peter and Newsround had steadily risen since then.
The trust asked for plans to be drawn up to "boost the audience numbers" for shows which contributed to the BBC's remit.The trust asked for plans to be drawn up to "boost the audience numbers" for shows which contributed to the BBC's remit.
The report found that awareness of and audience numbers for the small number of BBC radio programmes made for children were "very low".The report found that awareness of and audience numbers for the small number of BBC radio programmes made for children were "very low".
That programming consists of CBeebies shows for young children and the Big Toe Books programme for older children - both on digital radio station BBC 7 - and magazine show Go4it on Radio 4.That programming consists of CBeebies shows for young children and the Big Toe Books programme for older children - both on digital radio station BBC 7 - and magazine show Go4it on Radio 4.
Investment planInvestment plan
The BBC had already agreed to recommend a different approach to radio for children, the report added.The BBC had already agreed to recommend a different approach to radio for children, the report added.
"We are delighted that the BBC Trust has concluded that CBeebies and CBBC are at the heart of the BBC's public service remit and that they are performing strongly on both TV and online," the BBC said in a statement."We are delighted that the BBC Trust has concluded that CBeebies and CBBC are at the heart of the BBC's public service remit and that they are performing strongly on both TV and online," the BBC said in a statement.
"We welcome the trust's key recommendations, and will submit our responses over the next six months, in particular regarding CBeebies Radio.""We welcome the trust's key recommendations, and will submit our responses over the next six months, in particular regarding CBeebies Radio."
In terms of contributing to the corporation's goals on international awareness, the BBC said it would seek "the best ways of continuing to reach children via TV and the web and the overall investment plan for BBC Children's", the statement added. In terms of contributing to the corporation's goals on citizenship and international awareness, the BBC would seek "the best ways of continuing to reach children via TV and the web and the overall investment plan for BBC Children's", the statement added.