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BSkyB wins Premier League rights BSkyB snatches Setanta TV rights
(11 minutes later)
More than 80% of live televised Premier League games will appear on BSkyB after the broadcaster snatched some of the TV rights from rival Setanta.More than 80% of live televised Premier League games will appear on BSkyB after the broadcaster snatched some of the TV rights from rival Setanta.
The broadcasters have each won one of the two remaining packages of UK broadcast rights for 2010 to 2013.The broadcasters have each won one of the two remaining packages of UK broadcast rights for 2010 to 2013.
The deal takes the total generated from selling the rights to £1.782bn - about 5% more than the current deal.The deal takes the total generated from selling the rights to £1.782bn - about 5% more than the current deal.
Earlier this week the Premier League said BSkyB had retained four of the six packages of audio-visual rights.Earlier this week the Premier League said BSkyB had retained four of the six packages of audio-visual rights.
Each package is made up of 23 top-flight games. At present, Setanta has rights to two of the six packages.Each package is made up of 23 top-flight games. At present, Setanta has rights to two of the six packages.
Under the package it has retained, Setanta will show games kicking off late on Saturday afternoon.
It is not know which other broadcasters made bids for the rights.
StabilityStability
"The Premier League is a fantastic competition. The continued investment in playing talent and facilities made by the clubs is largely down to the revenue generated through the sale of our broadcast rights," Premier League Chief Executive, Richard Scudamore, said. Half of all broadcast revenue raised is split equally among all 20 Premier League clubs.
"The live UK rights are the largest contribution to the revenues we distribute centrally to the clubs and this deal gives them the stability to plan and invest in the most important aspect of our business - the football - everything else flows from that." A further 25% is distributed depending on how many televised games a club appears in. The remaining funds are awarded based on where a club finishes in the league table, with higher ranking sides getting bigger payouts.
"The Premier League is a fantastic competition and the continued investment in playing talent and facilities made by the clubs is largely down to the revenue generated through the sale of our broadcast rights," said Premier League chief executive, Richard Scudamore.
"The live UK rights are the largest contribution to the revenues we distribute centrally to the clubs and this deal gives them the stability to plan and invest in the most important aspect of our business - the football. Everything else flows from that."
Last week, the BBC retained the rights to broadcast Premier League highlights up to the end of the 2012-13 season.Last week, the BBC retained the rights to broadcast Premier League highlights up to the end of the 2012-13 season.
The overseas broadcast rights, which are also up for renewal in 2010, generated a total of £625m over the same three-year period when they were renegotiated in January 2007.The overseas broadcast rights, which are also up for renewal in 2010, generated a total of £625m over the same three-year period when they were renegotiated in January 2007.